Pattern Shift

Feb 28 2025 96 ep. 44 mins 33
Pattern Shift Podcast artwork

Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.

  Leisure  Business  Education
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#94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than Ever

Feb 28 2025 39 mins  
Send me a Text Message. SUMMARYSocial media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overw

#93 - How to Use the Business Model Canvas to Grow Your Creative Business

Feb 14 2025 19 mins  
Send me a Text Message. The Business Model Canvas is a creative, visual tool that helps makers and indie business owners gain clarity and structure in their business. In this episode, I explore how yarn dyers, pattern designers, and shop owners can use it to grow sustainably. Tune in now and start crafting your business with confidence! 🚀 Go to full show notes and download a Bus

#92 - Scaling up Without losing your Creative Spark - ‘Handwerkbeurs Edition'

Jan 17 2025 42 mins  
Send me a Text Message. Textile crafting is not just a creative outlet; it’s a growing industry filled with passionate entrepreneurs navigating sustainability and market challenges. From unique yarn offerings to balancing day jobs, these makers share their stories of perseverance and ambition. • Importance of sustainability in textile crafts • The journey from hobbyist to bus

#91 - A Year in Business and Craft; my Tools for Reflection

Dec 07 2024 38 mins  
Send me a Text Message. SUMMARY Hi friends! I’m wrapping up the year with a heartfelt reflection on growth, creativity, and intentional living. I share how tools like Bullet Journaling and the Year Compass help me process my year, lessons I’ve learned about overcoming self-doubt, and the joy I’ve found in crafting as therapy. Looking to 2025, I’m excited (and a little nervo

#90 - Show Yourself: Elevating Your Brand with Professional Photography

Nov 22 2024 40 mins  
Send me a Text Message. DOWNLOAD the Photoshoot Checklist HERE!! SUMMARYIn this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’v

#89 - Is the Fiber Advent Craze Worth It for Small Businesses?

Nov 11 2024 24 mins  
Send me a Text Message. In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential for overconsumption among buyers and the heavy production burden on sellers, all while asking: Is the excitement wor

#88 - From Trachtenjakke to Ski Pants: Making what you need AND want

Oct 24 2024 49 mins  
Send me a Text Message. Autumn's gentle embrace brings both warmth and wistfulness, a duality that mirrors the journey through age and identity. As the leaves change, so too does our perspective on self-image and creativity. Join me as I share my personal reflections on maintaining authenticity while confronting societal norms. From reconsidering bold hair colors of my younger days

#87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna Allers

Oct 10 2024 59 mins  
Send me a Text Message. Ever wondered how a small business can disrupt an entire market? Anna pulls back the curtain on how Wundersie is shaking up the knitting accessory scene with sustainable products, including eco-friendly needle cases made from vegan "leather paper." Her personal brand on Instagram is a vibrant showcase of these unique creations and a lesson in conscious consu

#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The Experiment

Jul 04 2024 45 mins  
Send me a Text Message. In this episode, I delve into my personal journey with social media, particularly Instagram. This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months. I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I

#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The Execution

Jun 27 2024 47 mins  
Send me a Text Message. What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose. SUMMARYIn this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance