Customer Show

Mar 25 2021 5
Customer Show Podcast artwork

This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

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How To Create Your Audience's Favourite Podcast with Jay Acunzo

Mar 25 2021 54 mins  
It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show. On this episode of Customer Show, Jay and Katelyn discuss: How to design a premise for your show people care about The subtle difference between a boring show and people'

How To Keep Customers Coming Back Again & Again with Eli Weiss

Mar 12 2021 42 mins  
Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.  On this episode, you'll hear Katelyn and Eli discuss: Why Eli considers hi

Make Your Business Stand The F*ck Out with Louis Grenier

Feb 25 2021 61 mins  
It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.  On this episode of Customer Show, Louis and K

Why Marketers Should Create Negative Personas with Rebecca Sadwick

Feb 18 2021 42 mins  
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca S

The Rise of Customer-Led Growth with Georgiana Laudi

Feb 11 2021 48 mins  
Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.  On this episode of Customer Show, Katelyn and Georgiana discuss: The Difference Between

How To Get Your First 100 SaaS Customers with Asia Orangio

Feb 04 2021 36 mins  
It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers.  In this episode, Asia and Katelyn cover: Why The SaaS Sales Process Is Unique How To Get F

How To Find And Fix Success Gaps That Lead To Unhappy Customers

Jan 28 2021 38 mins  
Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.  On this episode of Customer Show, Claire and

How To Adapt To New Customer Expectations with Kristen LaFrance

Jan 21 2021 40 mins  
There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.  In this episode, Kristen

How To Use Social Proof To Supercharge Your Sales with Talia Wolf

Jan 14 2021 32 mins  
Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share: When Is The Best Time To Use Social Proof (Hint: All The Time) The Different Types of Social Proof You Can Use How To Get People To Say

How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin

Jan 07 2021 40 mins  
The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.  In this episode, Katelyn and Rand discuss: How Content Marketing H