B2B Category Creators with Gil Allouche

May 26 2022 10
B2B Category Creators with Gil Allouche Podcast artwork

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully. This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

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Josh Lowman, Founder at Gold Front

May 26 2022 48 mins  
In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands.  You’ll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation. BONUS! Josh tells what questions

Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven

May 12 2022 36 mins  
In our 36th episode, Gil talks category creation with two B2B leaders from the digital adoption and data detection categories.  Panelists for this episode include Wayne McCulloch, Chief Customer Officer of WalkMe and leader behind the digital adoption category, and Howard Ting, CEO of Cyberhaven and leader behind the data detection and response category.  You'll walk away

Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive

Apr 28 2022 38 mins  
In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories. Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commission software category, and Garrett Mehrguth, CEO of Directive and leader behind the performance marketing agency category. You'll walk away f

Vinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFive

Apr 15 2022 55 mins  
In our 34th episode, Gil talks category creation with two B2B leaders from the software review and customer marketing categories. Panelists for this episode include Vinay Bhagat, CEO of TrustRadius and leader behind the software review site category, and Jeff Ernst, CEO of SlapFive and leader behind the customer marketing software category. You'll walk away from this episode with a

Edward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by Design

Mar 17 2022 47 mins  
In our 33rd episode, Olivier talks category creation with two B2B leaders from the customer success platform and go-to-market consulting categories. Panelists for this episode include Edward Chiu, CEO of Catalyst Software and leader behind the customer success platform category, and Dominique Levin, CEO of Winning by Design and leader behind the go-to-market consulting category. Yo

Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata

Mar 03 2022 43 mins  
In our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories. Panelists for this episode include Garin Hess, CEO and Founder of Consensus and leader behind the digital presales category, and Lars Grønnegaard, Co-founder and CEO of Dreamdata and leader behind the B2B reve

Jack Mardack, Cofounder at Oyster, and Mariano Suarez-Battan, CEO at Mural

Feb 17 2022 48 mins  
In our 31st episode, Olivier talks category creation with two B2B leaders from the global HR and visual collaboration software categories. Panelists for this episode include Jack Mardack, Cofounder of Oyster and leader behind the global HR software category, and Mariano Suarez-Batta, CEO of Mural and leader behind the visual collaboration category. You'll walk away from this episod

Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors

Feb 03 2022 53 mins  
In our 30th episode of category creators, Gil talks category creation with Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors.  This episode covers key concepts about category creation from one of the people who invented the term. You'll walk away with an understanding of how to build a company that makes an impact. BONUS! Kevin shares his advice on sel

Jascha Kaykas-Wolff, President at Lytics, and Erich Ziegler, CMO at CircleCI

Jan 20 2022 51 mins  
In our 29th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the customer data platform and continuous integration categories. Panelists for this episode include Jascha Kaykas-Wolff, President of Lytics and leader behind the customer data platform category, and Erich Ziegler, CMO of CircleCI and leader behind the continuous integrat

Lars Nilsson, VP of Global Sales Development at Snowflake, and Mikita Mikado, CEO at Pandadoc

Jan 06 2022 47 mins  
In our 28th episode, Gil talks category creation with two B2B leaders from the cloud data and document workflow categories. Panelists for this episode include Lars Nilsson, VP of Global Sales Development at Snowflake and leader behind the cloud data category, and Mikita Mikado, CEO of Pandadoc and leader behind the document workflow category. You'll walk away from this episode with