Marketing Coffee Talks

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the winners of the Belgian Marketing Awards 2023. FlexiQ, a company that creates educational analogue board games, managed to win a Silver Award in the Young Marketing Company of the Year category. An interview with CEO Peter Robberecht on why and how to be distinctive as a company today.

In the Marketing Coffee Talks podcast, BAM CEO Fleur Parnet talks with the winners of the Belgian Marketing Awards 2023. José Fernandez, Chief Marketing Officer at D'Ieteren, received the award in the Marketing Leadership of the Year category. Fleur talks to him about his role and his vision for the marketing profession.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Thanks to a rock-solid philosophy, Spadel received a Gold Award in the Marketing Company of the Year category. Mélanie Decelle, Brand Equity and Innovation Director, will discuss Spadel's values and purpose and the challenges of a highly competitive market.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Lucien is a chain of bicycle shops that emphasises urban mobility. Thanks to a smart M&A strategy, the company already gained a foothold in several cities. As a result, Lucien came out on top in the Young Marketing Company of the Year category and received th

Starting immediately, Marketing Coffee Talks does so with a special, with a theme close to BAM's heart: regulation. What is the state of regulation in the marketing sector? Which European directives seep through to the national level? How does the marketing sector strike the right balance between self-regulation and legislation? And what role can BAM play in this? Fleur Parnet,

At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainabilit

At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainabilit

At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainabilit

Eind vorig jaar publiceerde de BAM Think Tank Sustainability, voorgezeten door Nicolas Lambert (marketing & sustainability consultant) en Joke Claessen (Impact Marketing Strategist), een greenpaper in een poging om het debat over de rol van marketing in de duurzaamheidstransformatie aan te wakkeren. De greenpaper werd voor het eerst voorgesteld op het BAM Marketing Congress en

Eind vorig jaar publiceerde de BAM Think Tank Sustainability, voorgezeten door Nicolas Lambert (marketing & sustainability consultant) en Joke Claessen (Impact Marketing Strategist), een greenpaper in een poging om het debat over de rol van marketing in de duurzaamheidstransformatie aan te wakkeren. De greenpaper werd voor het eerst voorgesteld op het BAM Marketing Congress en