Lighting with Lisa: The Lighting Podcast

Dec 28 2023 4

Lighting with Lisa: The Lighting Podcast artwork

Join us at Lighting with Lisa: The Lighting Podcast! This is the original podcast for the lighting industry (formerly known as Light Files) welcoming all lighting nerds working at lighting showrooms, as sales agents, for manufacturers to join the conversation! Independent lighting showroom owner and industry advocate Lisa Bartlett hosts a regular discussion of the latest industry news, information, challenges, and trends, always with an eye to the continued success of lighting showroom and the residential lighting industry as a whole.

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2023 Recap & Looking to 2024 in Lighting

Dec 28 2023 41 mins

Navigating the shifting tides of the lighting industry is no small feat, and as I peer into the rearview mirror of the past year, I'm struck by our collective resilience. Even as we missed the zenith of success from previous years, there's a spark of optimism for what 2024 holds, despite the perplexing economic signals and the shadow of an election year. In a candid shari

Implementation Update & Service Add-ons for Showrooms

Dec 12 2023 34 mins

If you noticed there was no LWL episode last week, it is because I was mid-implementation of NetSuite with not an ounce of energy to spare. Listen now for an update on our process PLUS a great listener tip that I elaborate on to drive add-on services (and a much needed margin boost and competitive advantage) for your showroom. What add-ons does your showroom provide? Let me know! T

Social Media : The Hard Truth

Nov 28 2023 36 mins

Are you weary of cookie-cutter content and impersonal posts that are plaguing your social media experience? Do you feel like the lighting industry is lagging behind in effectively harnessing social media's full potential? Yeah, I am too. So heading into 2024, let's rethink our approach, identify our end goals, and shake things up a bit to tap into the enormous potential o

Holiday Gifting: Move From Autopilot to Thoughtful Choices

Nov 21 2023 34 mins

It's time once again to plan your holiday gifts for your best customers and staff too. This year, let's challenge the autopilot mode most of us fall into during the holiday season, and let's question if our annual gifts to clients and employees are truly expressing our sentiments of appreciation and thanks. This episode promises to provide a fresh perspective on how

Feeling Overwhelmed? Same.

Nov 14 2023 36 mins

Facing challenges in your business? A storm of one's own making or something external? Me too. I'm opening up in this episode about my recent work life (and complete lack of balance) in an effort to make us all feel a little less alone. Sharing is indeed caring. Also, it's vital we talk about our individual as well as industry-wide challenges in a non-confrontational

Review and Refresh : Your Customer's Journey

Nov 07 2023 36 mins

When was the last time you were a customer in your own business? Not as an expert in what you do but as a true never-before-visited customer? This episode talks it through and highlights the importance of excellent service and how our immersion in the professional sphere can often lead to a disconnect with the consumer's experience. Can you pinpoint areas ready for improvement

Margins, Margins, Margins

Oct 31 2023 37 mins

Brace yourself, as we're about to set off on an electrifying journey, illuminating the intricacies of boosting margins in the lighting industry. We'll unearth how market changes disrupted traditional pricing structures, causing a 'margin squeeze' for conventional showrooms, coupled with other industry-wide changes to the distribution landscape. But don't wo

Maximizing Efficacy: Training Strategies for Lighting Sales Staff

Oct 24 2023 33 mins

Today's episode highlights the challenges and potential solutions for training sales staff in the toughest category we face : lighting & fan technical expertise. We explore the importance of effective training, discussing the balance between overwhelming information and insufficient training and how we can optimize this for maximum effectiveness.The episode takes a deep lo

Transformative Power of Data in Lighting Showrooms

Oct 17 2023 30 mins

Are you poised to revolutionize your lighting showroom with the power of data and robust ERP systems? We'll delve into the data consistency, examining its need to keep up with the ever-evolving industry standards. Information overload or the lack thereof can be an issue, but what if you had an abundance of searchable and sortable data at your fingertips? What would productivit

Showroom Strategizing & Updates

Oct 10 2023 28 mins

Do you struggle with navigating Saturday staffing and hours for your lighting showroom? Dive into the evolution of my own lighting showroom and our journey with Saturday hours. We'll also delve into the challenges and rewards that come with managing a showroom in the residential lighting & fan industry. From the strategic decisions that led to my merchandising changes to t