Strategic Storytelling

Apr 18 2024 4

Strategic Storytelling Podcast artwork

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

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140 Using Stories to Choose Your Niche

Apr 18 2024 15 mins

“What niche am I supposed to target?” That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced veterans, they wonder, “Did I let some people get away? Am I being too narrow in my focus?” It’s a familiar struggle…and we keep going back to it. Even though we think we’ve got a niche we want to revisit. Men? Women? Ma

139 How to Use Stories to Teach Without Being Preachy

Apr 11 2024 19 mins

So you've got something to teach people. You're the only one...or one of the few. But your audience isn't stupid. They know a lot already. Who likes being treated like a child...especially a stupid child? Who likes being treated like a newbie when you're not? In this episode of Strategic Storytelling, I'll show you three ways to use stories to get past the barrier. Instead of s

138 Get profitable testimonials with storytelling

Apr 04 2024 18 mins

“I have many happy clients. How can I get them to share testimonials?" That’s what my reader asked me when I was looking for new applications for. telling stories. It's a complaint I hear from other service business owners too. Let's face it: if you're a small, service-based business, you need credibility. Nobody wants to be your first client! In this episode of the Strategic

137 Are you telling stories to yourself?

Mar 28 2024 8 mins

There’s something appealing about telling stories. We all want to talk about what happened to us..especially the bad parts. But when you're writing for business, it's important to tell your story only when you have a purpose for that particular story. Too many people write stories for validation. They say, "My cat died. Here's how I feel." Or they say the business hit a wall. H

136 The Celebrity Archetype: Are you a fan?

Mar 21 2024 10 mins

Of the five archetypes I've identified, the Celebrity holds greatest awe and power. ***If you're new to my community, you can download a free report featuring the five archtypes when you click here. Think of Taylor Swift and think of those folks in People magazine. We don't want to BE a Celebrity, but we can learn from Celebrities. It's no accident that real celebrities tend to be

135 Why you can be passionate in what you do...but you're not a passionate advocate

Mar 14 2024 7 mins

As you know, I've got five story archetypes for basic branding for small, service-based businesses. You can learn more about them in my free report here. http://cathygoodwin.com/archI talk a lot about the most common archetypes - the Role Model and Educator, and sometimes the Innovator. But I rarely talk about Celebrities or Passionate Advocates...with good reason. You feel, "I'm a

134 Pull-the-plug stories: What happens if you quit?

Mar 08 2024 9 mins

We have lots of stories of celebration, where people talk about their wins. What we need are more stories of pulling the plug. For example, in this episode I talk about someone who decided not to get a drivers license. In a typical story, she'd try and try to pass the test. She'd spend hours studying. But in this story the woman decides she won't bother. She'll move to a city whe

133 Use storytelling to build a client-attracting About Page: 3 Tips

Feb 01 2024 18 mins

If you’re a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online success. And yet, if you’re like most business owners, you’ll tell me the About Page is the most difficult page to write for your website. That’s because most people hate to talk about themselves. And business owners are people

132 Business Storytelling: 3 Business Stories You Don't Share With Your Clients

Jan 25 2024 10 mins

When we think of business storytelling, most business owners think of stories as a way to relate to clients - and certainly I encourage that direction. You can use stories to engage clients, explain a complex offer, communicate your value, and much, much more. In this episode, we’re going to talk about another way to use storytelling. We look at 3 ways to use storie

131 Numbers Make Stories Come Alive (Or Raise Questions About the Storyteller)

Jan 12 2024 10 mins

Numbers make stories more vivid. When we say, "Apartment 101," you may get a picture in your mind of the door with the number. But there's a downside. When you use numbers to suggest how you value something, your audience will be judging you. They assign their ow values to every story. In this episode you will learn... ...how the vividness of numbers makes your story more clear (an