Strategic Storytelling

Nov 07 2024 161 ep. 15 mins 4
Strategic Storytelling Podcast artwork

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

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163 Is your story a literary production, a good business story, or both?

Nov 07 2024 18 mins  
https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin I recently came across a workshop on writing creative nonfiction. And that made me ask the question: What is the difference between creative writing and business writing? What about a course in film script writing? ? Of course the more writing you do, the better you get. And you'll get better a storyte

162 Using Personal Stories to Build An Empire: Interview with Connie Ragen Green

Oct 31 2024 28 mins  
Can you become an extremely successful online marketer by telling stories? Connie Ragen Green has several best-selling books and courses, as well as an international practice in business coaching. She's accomplished this goal with strong, consistent marketing and an abundance of content creation. Connie has used stories extensively, especially personal stories. She has entire books

161 Does your story show the prospect's state of awareness?

Oct 24 2024 10 mins  
What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that stage of awareness. If you target the wrong stage, you lose the customer…maybe forever. For example, when I was looking for a software company, I narrowed down my search to three companies. I knew a lot about the functions of

160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words

Oct 17 2024 9 mins  
How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this episode, we explore ...why there's so much wimpy copy out there ...parallels between writing wimpy copy and getting stronger by working out ...why stories solve the biggest problem of writing wimpy copy: saying good things about yourse

159 Three lessons solopreneurs can learn from cat stories (even if you're not a cat person)

Oct 10 2024 12 mins  
What's a cat story? People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and how they drive their owners crazy. If you're been on Facebook for more than 5 minutes, you realize that people can't get enough cat stories. But there are 3 lessons a solopreneur from cat stories, even if you're not a cat person. Wh

158 Add stories to your course design: Interview with Lisa Yoder

Oct 03 2024 35 mins  
Want to improve your learners' experience of your course? Get them to remember your course content? Teach complex concepts in a framework that makes sense to them? When learners have a good experience, they return for more. As a marketer, that's what you're hoping for! Course designer Lisa Yoder shows us why and how to incorporate stories into course design. Even if (like me) you

157 Telling a Big Story. To Illustrate a Small Concept

Sep 26 2024 12 mins  
Have you ever heard a story that was so memorable you couldn't forget it? A story that taught you a hard lesson -- but made you smile at the same time? This week I'm doing something a little different. I've collected three of my favorite stories that appear over and over again. I see them in business books, in blog posts, in articles, and in speeches. And yet they're not about busi

156 Tell a story to introduce yourself to prospective clients: Interview with Copywriter Nicole Kepic

Sep 19 2024 21 mins  
How do you introduce yourself to prospective clients? Nicole Kepic introduced herself to her email list with a traditional origin story -- solid credentials, burnout, and reinvention as a copywriter to female entrepreneurs. Nicole tells that story to show us the person behind the website. She also highlighted her deep experience with copywriting. But she's got a better story: she

052 When Nobody Understands What You Do, Tell These 2 Stories - Encore presentation

Sep 12 2024 14 mins  
A few weeks ago I was attending a special event when someone asked “How can I explain my service to other people? I’m going into a new market and people don’t get what I do.” Of course, the answer is, you explain with a story. But what kind of story can you use? Besides having a new market, you may be challenged in your business because you have a very specialized niche. Y

155 Should Your Origin Story Make You Seem Lucky or Good?

Sep 05 2024 13 mins  
A recent article in Inc magazine asked this question: What makes you look better? A story like, "I started with no talent or luck and worked my butt off;" Or, A story like, "I had lots of talent and I got lucky." Believe it or not, audiences valued luck and talent more. This episode raises the question: "When do you tell a story of luck and when do you tell a story of hard work?"