Emma Givens: Content & Copy

Dec 22 2022

Emma Givens: Content & Copy Podcast artwork

Excited to stand out to more of the clients you adore? Learn the new school of copywriting and content marketing that’s compassionate and effective. In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blogs to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today. Discover the theories of copywriting and marketing, tap into your inherent storytelling power (you’ve got it!) and grow your business. Turn your compassion for your clients into your most powerful asset! Hosted by Emma Givens, creator of the A.R.M.A.D.A. Formula for compassionate copy and content. Tune in to a new episode every Monday on Emma Givens: Content & Copy.
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41. Lover Brand Archetype

Dec 22 2022 16 mins

In our next edition of "brand archetypes explained," we dig into the Lover archetype! We'll cover if YOU or YOUR business might have The Lover brand. We'll go through Lover archetype traits, famous brand examples, lover archetype colors, and how it can be a business's competitive advantage. We'll talk about how you can use it for your brand psychology, brand strategy fundamentals,

40. How not to LOSE email subscribers during a sale or launch

Dec 08 2022 17 mins

Learn how to write emails for your next big launch that increase sales and stop people from unsubscribing! You've been there - hitting unsubscribe while people are pushing their program or product launch hard. This episode will stop your subscribers from doing the same (and actually make sure they're excited for the sale) by sharing an email marketing strategy and tips for successf

39. The Caregiver Archetype

Nov 24 2022 20 mins

The next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how developing a brand identity based on the Caregiver works to develop a brand voice and tone, attract ideal clients, and create small busines

38. PAS Copywriting Formula

Nov 10 2022 8 mins

Here's a quick win episode - learn PAS (the problem agitate solution copywriting formula) to write compelling, short-form copy! It's one of the best copywriting tips for beginners or for social media that I can give you, but PAS is also amazing for the most advanced copywriters among us to write quick captions, email blurbs, or video scripts. (Maybe even keep attention on an Instag

37. Updates to Content Writing in 2022

Aug 15 2022 23 mins

You might know how to write a blog post and are a long way past blogging for beginners videos! But your content marketing strategy MUST stay up to date for a profitable business. It's critical that you know 2022's trends for SEO and how to get traffic to your blog, how to GROW your blog, and how to make your content writing just the start of your ideal reader's customer journey. On

36. The Creator Brand Archetype

Aug 08 2022 21 mins

Your brand's competitive advantage is your brand archetype! Branding your business is about so much more than the visuals: it's business development, brand strategy, and building a brand personality in alignment with your archetype. In today's video, we explore the creator archetype to develop a brand voice and use branded copywriting and emotional branding in your marketing. Devel

35. How to Travel as an Entrepreneur

Aug 01 2022 23 mins

You work hard, business owner! You deserve a vacation (or traveling while working... or at least a work trip or working holiday!) Learn how to travel as an entrepreneur, whether or not you consider yourself a digital nomad.If you'd spent a business travel day in the life with me, you'd know I have some entrepreneur travel tips from experience. This includes some traveling dos and d

34. Write an Awesome Bio for Conference/Podcast Interview, etc.

Jul 04 2022 10 mins

In today's episode, we cover how to write a short professional bio, step-by-step. Writing a compelling bio is way easier than you think, even when you use copywriting techniques! As a business owner, it's important to create a short bio that's on hand and ready to go out for public speaking events, conferences, Ted Talks, podcast interviews, and more. You'll be able to tweak it qui

33. The Explorer Brand Archetype

Jun 20 2022 13 mins

The Explorer brand archetype isn't just for a travel brand, or adventure brand: I've even seen it in a therapist who values freedom and whose clients are looking to step out of the status quo! As a specialist in branded copywriting, we develop a brand voice and a brand story in large part by using the Carl Jung archetypes! It takes us into the psychology of your brand personality a

32. Brand Voice in Action

Jun 13 2022 20 mins

Learn from a branded copywriting expert how to make your brand stand out with a one-of-a-kind brand voice and tone! Developing a brand voice and accompanying brand voice style guide can be SIMPLE: done in a few, mindful steps. It's so often skipped in copywriting for beginners, but it's the key to digital marketing that generates a loyal following! In today's episode, we'll go thro