Mastering B2B Marketing

In this episode of the Mastering B2B Marketing podcast, Jesus shares his experience of creating content for web developers on LinkedIn instead of his ICP, B2B SaaS marketers, and how it led to his content becoming too technical and losing sight of his goals. With the help of Daniel Murray, Jesus was able to refocus and create content that resonates with his target audience. Tune in

In this episode, Jesus McDonald shares about real podcast burnout and why he is rebranding the podcast.  Subscribe to the show. 

Many B2B companies think they are doing SEO well by having their basic website SEO down like page titles, meta descriptions, image alt tags, links, etc. But it’s way more than that. So how do you know if you are doing SEO well? In this episode, Jesus McDonald brings on Alex Boyd who is the Founder and CEO of RevenueZen. Alex is a B2B rabble-rouser and growth aficionado based in P

Many marketing agencies talk about what you are not doing and what you need to be doing. Not a lot of them practice what they preach. Why is that?  In this episode, Jesus brings on Chris Roche who is the CEO and Founder of Catalyst Consulting - a revenue and pipeline growth-focused marketing agency.  Roche began his entrepreneurial journey after college, launching a SaaS

As marketers, we always need additional resources and we need to hire outside help. For many, the RFP process is standard practice. But so many things can go wrong with the RFP process and make life miserable for all involved. That is why you need to get the RFP right. In this episode, Jesus brings on Ashley Cohen Chandler, who is a Partner at Tenx4, to dive deep into this topic. E

Everyone is leaving their 9 to 5 job. Well, at least it feels that way. It seems like every marketer is posting about it on LinkedIn these days. Are you thinking about leaving your full-time marketing job? Are you thinking about doing a marketing side hustle? Are you getting advice about it? In this episode, Jesus talks about how he made the transition from being a full-time corpor

Demand generation is becoming more popular now than ever. You hear it a lot on LinkedIn, "create demand" but do you know what demand generation is? Do you know how to create demand? Do you know why and when you need to hire a demand generation expert? In this episode, Jesus McDonald brings on Janelle Amos who is the Founder & Demand Gen Consultant of Elevate Growth. Janell

Your website is your 24/7 salesperson. It greets visitors and conducts transactions even when you're sleeping or otherwise living life. A slow website or one that lacks functionality is enough to make buyers bounce off. In this episode, Jesus McDonald is brought on as a guest on the B2B Marketing & Copywriting podcast hosted by Linda Melone. Jesus talks about the most common mi

You hear it a lot on social media, "content creation and distribution" but nobody is telling you how to do it. With so many technologies out there today and avenues to go down, what works best for your busy schedule? How can you create content and post on social media platforms consistently? In this episode, Jesus McDonald brings on Stephen G. Pope who is the Founder & CEO of S

We still receive a lot of questions about Webflow from B2B marketers. That is why we are repurposing this episode where Jesus McDonald breaks down why WordPress is better than Webflow and talks about things you should seriously consider.