The Media Landscape

Feb 13 2025 114 ep. 8 mins 7

The Media Landscape Podcast artwork

The Media Landscape is a Media First podcast.

Produced by journalists for media and comms team professionals - and spokespeople - it is an audio version of our popular written blogs.

We’ll cover topical media interviews, issues, trends, challenges and communication techniques.

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HOW HSBC HANDLED ITS BANKING OUTAGE

Feb 13 2025 5 mins

Is a sudden IT outage in your crisis communication plan? Do you feel prepared to handle the social media outrage and media scrutiny it could bring? Outages are a hot topic currently. And even a brief one can cause a reputation hit. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 3

THE TOPIC THAT GUARANTEES MEDIA COVERAGE

Feb 04 2025 7 mins

What do two of the country’s leading banks, a powerhouse advertising company and high-profile business leaders have in common? Well, they have all been making headlines over changes to working-from home-arrangements. Alterations to home and hybrid working policies are increasingly gripping the news agenda and leading debate. And how those stories are handled offers crisis communi

MEDIA INTERVIEW TIPS: HOW TO MAKE AN IMPACT AND AVOID THE ROAD TO NOWHERE

Jan 28 2025 5 mins

We are often asked, “How do you make the biggest impact in media interviews?” It's a question that is posed a lot during our media training courses. So, we thought we would get one of our brilliant trainers to answer it. Click here to read the original article this audio blog was created from. Media First are media and communications training specialists with more than 35 years

WHAT CAN YOU LEARN FROM THE STRANDED PUB STORY?

Jan 23 2025 7 mins

Have you heard the story about the people stranded in Britain’s highest pub? While that may feel like a dream scenario for many of us as we battle through January, six staff and four guests were actually stuck at the Tan Hill Inn, in the Yorkshire Dales. And the story provided a brilliant example of newsjacking. Click here to read the original article this audio blog was created

FRUSTRATED RESPONSE CAUSES INTERVIEW OWN GOAL

Jan 21 2025 8 mins

One of the golden rules of media training is not to show frustration at interview questions. But that can be tough. Interviews do not always go as planned, and spokespeople may face unexpected and uncomfortable questions. They may face some that feel personal. But when anger and frustration slip into interviews, they are propelled to a far wider audience – for the wrong reasons.

MONEY TALKS - BUT WAS IT WELL SPENT?

Jan 14 2025 7 mins

There’s a lot going on in the news. But one of the stories that seems to keep bubbling up over the past few weeks is how much money the Government has spent on media training. The latest story reports that more than £18,000 of taxpayer’s cash has been spent on the training. How is the story being covered? And is the criticism justified? Click here to read the original article

HOW QANTAS DEALT WITH AN UNLIKELY (AND AWKWARD) CRISIS

Oct 17 2024 6 mins

You can probably imagine the scenarios included in an airline’s crisis communication plan. Extreme weather, mechanical malfunctions, cyber-attacks and the mistreatment of passengers trending on social media are all likely to feature prominently. But what about showing an ‘inappropriate’ or spicy film to every passenger on a flight? And passengers being unable to turn off thei

US ELECTION 2024: THE RISING POWER OF PODCAST INTERVIEWS IN SHAPING PUBLIC OPINION

Oct 11 2024 7 mins

One of Kamala Harris’s media interviews has caused a storm. Not because of anything the Democratic nominee said. But because she chose to appear on a podcast rather than traditional media. To read the original article this audio blog was created from, click here. click here. Media First are media and communications training specialists with more than 35 years of experience. We ha

Media training lessons from an interview that didn’t happen

Oct 07 2024 5 mins

Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention. What would have been a high-profile interview was canned after she accidentally sent him her briefing notes. The political journalist had been due to speak to him about his memoirs – called Unleashed - but posted on X that the “frustrating” gaffe “obviously

WHY MEDIA TRAINING ISN’T ABOUT BEING BORING: OUR RESPONSE TO THE REST IS ENTERTAINMENT PODCAST

Sep 11 2024 9 mins

What’s the aim of a media training course? Is it simply to help spokespeople avoid saying something damaging? Well, the hosts of a popular podcast believe it is. And we don’t like the sound of that. To read the original article this audio blog was created from, click here. Media First are media and communications training specialists with more than 35 years of experience. We ha