Behind the Post

Apr 29 2024 2
Behind the Post Podcast artwork

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.

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Everything You Need to Know About LinkedIn Live

Apr 29 2024 36 mins  
NXP Semiconductors has recently been experimenting and refining its LinkedIn Live strategy, with incredible results. In this episode of Behind the Post, Vanessa Lowe, the Head of Social Media at NXP, offers an in-depth look into the entire process – from beginning to end – of launching a LinkedIn Live strategy. Vanessa shares her insights on the key elements of a successful Li

How to Craft an Engaging Social Strategy, with Similarweb Experts

Apr 15 2024 52 mins  
On this episode of Behind the Post, Alina sat down with not one, but two, brilliant marketing experts from Similarweb – Senior Social Media Manager, Itay Gross, and Content Marketing Manager, Faith Preminger. With double the guests, you bet you’ll walk away with double the expertise. They delved into how their content and social media teams work together for success and how ma

Turning Employees into Champion Advocates for Long-Term Success

Apr 01 2024 25 mins  
Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah

The Art of Mastering AI for Social Media Success

Mar 19 2024 19 mins  
In this episode of Behind the Post, host Alina welcomes Etien Yanev, the Senior Social Media Manager at Payhawk. As the author of the book “Digital Marketing Compass” (currently only available in Bulgarian), and with 12 years of marketing experience under his belt, Etien shares all the expertise he’s picked up along the way. From content creation to video creation, Etien div

Expert Tips for Building Brand Awareness with Employee and Executive Voices

Mar 04 2024 18 mins  
Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness. Take it from Adrian Solomone, who is directly involved in building Finastra's employee advocacy program, and it's so successful that their employees are asking to join. In this episode, Adrian joined ho

Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program

Feb 19 2024 21 mins  
In this episode, host Alina Dallal sits down with Brittany Otting, the Director of Social Media at CBIZ. With Brittany's extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table. Brittany walks us through CBIZ’s successful social selling program, sharing valuable tips on their best practices for training the

Meet the New Host

Feb 12 2024 1 mins  
Alina Dallal takes the mic in an exciting new season of Behind the Post. Alina is Oktopost's Content Marketing Manager, and is obsessed with all things B2B Social Media. In this episode, you'll meet Alina and discover everything in store for you this year!

Social Selling: The Future of B2B Sales with Alex Abbott

Dec 21 2023 26 mins  
"When you step away from thinking that every person is a potential customer and think about every person as a human being, you can start being more curious and think about 100% of the territory, not just the 5% that might be in market for your solution.” With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of

The Science of Storytelling: How to Craft Compelling Narratives in B2B

Nov 14 2023 30 mins  
Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever.” Born storyteller Solveig Rundquist, Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she's implementing across social to dr

Sales Rep Turned Social Media Manager: Expert Tactics For Success

Oct 24 2023 33 mins  
Jordan Tennenbaum, Social Media Manager at Celigo, joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization. He emphasizes consistently publishing engaging, human-focused content to drive long-term growth. As an expert at crafting standout content, he reveals the power