#210: Co-Founders of X&O, Brett Banker and Eric Segal
Apr 15 2024
40 mins
This week, we interviewed Eric Segal and Brett Banker, founders of X&O, a unique company that defies the traditional advertising agency framework. Operating from New Jersey, Segal and Banker discuss their long-term partnership, the genesis of X&O, and how their model differentiates from typical agencies by focusing on employing a network of experts and officers for specifi