Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Mar 26 2024

If you're a better-for-you food and beverage CPG who want to learn insights, tips, and advice from other successful healthy Food and Beverage founders then this podcast is for you. At the Brand Start Goes Healthy, you will find answers to questions such as: 1) How do you successfully develop a better-for-you food and beverage CPG brand? 2) How do you get your product into retail & boost sales? 3) How do you raise capital? 4) How do you leverage branding, sales, and marketing in the better-for-you CPG industry? Plus success mindsets and inspiration to help you in your journey.

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How to Build a Tribal Market that Loves your CPG with Allison Cayne of Haven's Kitchen

Mar 26 2024 57 mins

Allison Cayne launched her CPG product in Fresh Direct and sold out in 4 hours. She credits this success to how she has built a customer base that has a deeply rooted relationship with her brand. It's not only about growing their email list to 70,000 subscribers but creating that genuine relationship with consumers that lasts for a long time. Listen to this episode to learn: 1

Navigating the Turbulent Journey of Being a CPG founder with Joe Hill of One Planet Pizza

Feb 24 2024 46 mins

Being a CPG founder is tough. It takes courage, business acumen, and mental fortitude to succeed. This conversation is both insightful and vulnerable, uncovering not only the business side of CPG but also the realities of being a founder. In this episode, Leonard is joined by Joe Hill, co-founder of One Planet Pizza, who opened up about his ups and downs in building his company al

The Biggest CPG Liability that Hinders Growth with Hank Watt of Nature's Wild Berry

Feb 19 2024 60 mins

85% of CPGs fail after two years. One of the main reasons is the inability to generate awareness and drive product trials. In this episode, Leonard talks to Hank Watt, CEO of Nature's Wild Berry, a Shark Tank brand that's been growing in the past 8 years, who shared how they pivoted their marketing game to drive more awareness and reach more customers. Listen to this episo

The #1 Factor that Drives CPG Product Trials with Kevin Smith of SmashBrand

Feb 06 2024 49 mins

Driving product trials is a key to success for any CPG company. It's foundational for growth for CPG start-ups, emerging CPGs, and even CPGs that are in growth mode. But how do you get more product trials in such a competitive industry? In this episode, Leonard is joined by Kevin Smith, a CPG founder and fellow Brand Development Expert who's the CEO of SmashBrand, to talk a

How to Find Product-Market Fit as a CPG Brand with Jordan Buckner

Jan 31 2024 43 mins

Finding product-market fit in the CPG space is a critical component of success for any CPG brand. It's how you know that you've reached a point where there's promising demand for your product, your marketing is working, and your sales are growing. In this episode, Leonard is joined by fellow CPG expert, Jordan Buckner, who's a former CPG founder himself, to talk ab

How to Scale your Retail Door Count by 300% with Ashley Nickelsen of BTR Nation

Jan 23 2024 58 mins

BTR Nation started as a DTC better-for-you protein bar brand. When scaling, they expanded into retail and grew their door count and distribution channels by 300% at a rapid phase. Leonard talked to Ashley Nickelsen, its founder & CEO, who shared her journey from getting the product idea when both her parents were diagnosed with a rare form of cancer to scaling it to a $1,000,

3 Growth Pillars for CPGs in 2024 with Leonard Grape of The Vineyard

Jan 16 2024 21 mins

How can you grow your CPG brand this 2024? What are the 3 major growth pillars to focus on? The CPG landscape isn't looking to bolster anytime soon but that doesn't mean you can't have growth opportunities.In my very first solo episode, I talk about the 3 pillars that you can revisit, assess, and immediately act on to drive momentum for your CPG company this year. If yo

The Best of Brand Start 2023 - Part 2

Dec 12 2023 41 mins

For this Part 2 of The Best of Brand Start 2023, we're bringing back key moments and insightful discussions with the following better-for-you food and beverage CPG founders: Mark Samuel on Surviving as a CPG and Packaging Mistakes to Avoid Jake Karls of Mid-day Squares on Using Emotional Marketing for CPG Differentiation Taylor Walker of Spritzal on the Power of CPG Rebrandin

The Best of Brand Start 2023 - Part 1

Dec 05 2023 47 mins

This 2023, we've featured some of the most inspiring and successful founders in the better-for-you food and beverage CPG space. For the first time ever, we're giving you a year-end treat for a 2-part The Best of Brand Start 2023. Our team at The Vineyard picked some of the best moments with CPG founders who share their biggest lessons, inspiring stories, and business advi

No Sh*t, No Fluff Conversation on CPG Success and Challenges with Mark Samuel of IWON Organics

Nov 28 2023 38 mins

No Sh*t, No Fluff Conversation on CPG Success and Challenges with Mark Samuel of IWON Organics. Listen to this conversation to learn: 1) Why you should think long and hard before starting a CPG brand? 2) What is the single most important thing for any CPG company? 3) What's a fatal CPG packaging mistake to avoid? 4) Why should you treat DTC as an independent business? 5) How