Adtech Unfiltered

Dec 03 2024 41 ep. 37 mins 21
Adtech Unfiltered Podcast artwork

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

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Dealing with Signal Loss (with Vince Voiro)

Dec 03 2024 28 mins  
As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever. In this episode, Vince Voiro, Sr. Director of Connectivity & Ecosystem at LiveRamp, shares the latest on one of these alternative solutions: identity resolution. Together with host Noor Naseer, Voiro explores what ide

How Agencies Can Keep Up with Media Evolution (with John Lods)

Sep 19 2024 30 mins  
In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper insights and expertise around which platforms to invest in, how to leverage first-party data for greater impact, and more. In this episode, John Lods, CEO of the agency Arm Candy,

AI, Explained (with Alex Castrounis)

May 09 2024 35 mins  
Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. Alex Castrounis is the Founder and CEO of Why of AI, an AI consultancy that educates and advises businesses on investing in AI in impactful ways. In this

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Feb 29 2024 29 mins  
Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital media. He joins host Noor Naseer to highlight how automation and AI can reduce low-value manual labor, minimize friction in workflows and h

Examining the Supply Side (with Ian Trider)

Oct 02 2023 31 mins  
In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic media buying. Ian explains how this strategy enhances transparency and efficiency in the digital advertising supply chain. The episode

Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

May 30 2023 31 mins  
What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers. In this episode, industry thought leader and AdProfs fo

Diving into DOOH Advertising (with Ian Dallimore)

May 01 2023 50 mins  
After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and programmatic buyers should know

Reaching Black Audiences in Adtech

Mar 29 2023 24 mins  
While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem. President of Advertising at Group Black, Kerel Cooper, is working to change that by building a publisher collective that aggregates programma

Getting Smart About CDPs and First-Party Data (with Cory Munchbach)

Feb 28 2023 47 mins  
To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identify if a brand is well-positioned

How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)

Jan 26 2023 31 mins  
This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that curb long-term success. Her conversation with host Noor Naseer touches on strategies for