NCNN Ep3 Cultivating Togetherness: In Conversation with Honore Comfort
Jan 30 2025
72 mins
What do zillenials want? What do they seek? How do they think about wine and what can the industry do about this?
In this third episode of New Consumers, New Narratives, we meet Honore Comfort, the vice president of international marketing at the Wine institute, the collective body representing the Californian wine trade. In 2024, the wine institute commissioned a big study aiming