Badass Creatives: marketing and business advice for creative entrepreneurs

Feb 18 2024 39 ep. 34 mins 21

Badass Creatives: marketing and business advice for creative entrepreneurs Podcast artwork

Do you believe that art, creativity, innovation, and kindness can change the world? If you answered “Heck yeah!” then this is the podcast for you. Badass Creatives is hosted by Mallory Whitfield and features marketing and business advice for creatives, as well as interviews with a diverse range of handmade artists, performers, makers, and creative entrepreneurs. Based in New Orleans, Mallory is an artist, speaker, and author of How to Make Money at Craft Shows. By day, she works in digital marketing, specializing in SEO (search engine optimization), social media, and content marketing. For more information and show notes, visit BadassCreatives.com

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A quick Badass Creatives update!

Feb 18 2024 10 mins

Hi y'all! It’s been a while since I published the most recent episode of the Badass Creatives podcast, wayyyy back in 2018! As I’m recording this, it’s February 2024, and a LOT has happened since then! Here's a quick update to let you know what's happened & where things are going! Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: htt

037: From Idea Person to Lash-Making Maven {Ingrid Victoria Ruth Anderson}

Aug 21 2018 38 mins

Ingrid Victoria Ruth Anderson of Chimera Lashes is a lash designer, makeup artist, and self-proclaimed “idea person” who realized she needed to focus on just one of her ideas in order to make a big impact. Before turning to lashes, she previously created a number of different handmade products including Panties with a Pocket and The Crocheted Beard. In this episode, we also tal

036: Legal Basics for Creative Business Owners {Wesley Henderson}

Jul 21 2018 67 mins

Wesley Henderson is an “entrepreneur’s lawyer” based in Charleston, South Carolina. In this episode, we talk about the legal basics of starting a new small business, such as forming a legal business entity like an LLC, as well as the basic kinds of contracts a small business might need to protect themselves. We also talk about some intellectual property basics, such as tradem

035: Art Licensing, Developing a Cohesive Brand, and Taking Risks {Jeanetta Gonzales}

Jul 08 2018 39 mins

Jeanetta Gonzales is a Los Angeles-based artist, illustrator, surface pattern designer, coach and brand consultant for artists. In this episode, we talk about art licensing and Jeanetta shares her advice for developing a cohesive and authentic brand. She also shares how she made the leap from a day job with Mattel designing packaging for Barbie to working on her own. Subscribe on

034: Make Time for What Matters Most {Alexandra Franzen}

Jun 17 2018 32 mins

Alexandra Franzen is a writer, consultant, and entrepreneur based in Portland, Oregon. Her writing about creativity, productivity, goal-setting, handling adversity, disappointment, and fear, and how we can all use our gifts to create a positive ripple in the world has been featured in places like Time, Forbes, Newsweek, The Huffington Post, and Lifehacker. Her newest book is called

033: Do The Thing You Wanna Do {Midori Tajiri-Byrd}

May 28 2018 44 mins

Midori Tajiri-Byrd is a master at juggling multiple creative pursuits. As a descendant of Japanese samurai, she grew up in a family of artists and attended the School of the Art Institute of Chicago. These days, she makes her living as a professional makeup artist and she performs drag as LibeRaunchy the BeauxQueen. I met Midori while we were doing Cycle 2 of the New Orleans Drag W

032: Becoming A Children’s Book Illustrator {Tarsila Krüse}

Apr 29 2018 28 mins

Tarsila Krüse is an award-winning children's book illustrator living in Dublin, Ireland. Originally from Brazil, she got her start designing souvenirs after moving to Ireland 11 years ago. In this episode, she shares her creative process, how she transitioned to illustrating children’s books, and what it’s like to work with publishers. Subscribe on YouTube for more marketing

031: Creating A Business-Minded Music Career {Robin Barnes}

Apr 14 2018 51 mins

Robin Barnes, aka the “Songbird of New Orleans” grew up in a musical family and now sees herself as a cultural ambassador of New Orleans. In this episode, she shares how her background in business helped her to create a successful career in music, and how a life-changing health scare inspired her to start her second business, Move Ya Brass, a cardio fitness training program.

030: Brick and Mortar Retail and Business Partnerships {Dynamo}

Mar 31 2018 51 mins

Dynamo is a sexual health and wellness focused romantic boutique based in New Orleans. On this episode, I chat with co-owners Hope Kodman Von Starnes and Nico Darling about business partnerships and the hurdles they overcame to open up a brick and mortar retail boutique, including using crowdfunding via IndieGoGo to fund the renovation of their building. Subscribe on YouTube for

029: Setting Goals and Taking Action {Monique Malcolm}

Mar 17 2018 37 mins

Monique Malcolm is the host of the Pimp Your Brilliance podcast and creator of the Visionary Journal, a goal setting system & planner. We talk about how she went from fashion blogger to t-shirt designer to goal setting guru. Monique walks us through the process of taking a physical product from idea to first iteration to manufactured product. She shares the importance of connecting