BIG Truths of Small Business

Feb 27 2024 57 ep. 58 mins 3
BIG Truths of Small Business Podcast artwork

Having recognized over decades that small business works differently than big business, serial entrepreneurs , Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes and failures, and to uncover the real stories behind their leaders, owners, and founders. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick. Furthermore, they will unravel the TRUTHS of what's REALLY important as they analyze how to maintain balance in your physical, mental, emotional, spiritual, and social lives.

  Business  Education
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Ep 57 - Having Trouble Redefining Who You Are in Business? in Life? Learn How To Change Your Trajectory.

Feb 27 2024 68 mins  
Do you find yourself struggling to redefine who you are in business or life? Do you see yourself as a particular brand? Do others? Would you like to redefine your personal brand? This episode of Big Truths of Small Business Podcast discusses how Joe and Travis reinvented themselves in business through a creative experience on a business trip to Nashville, TN.Thanks for Listening!Yo

Ep 56 - Small Business Owners can Greatly Benefit by Supporting Local Charities with Drew Walston of Mighty Hero Homes

Feb 15 2024 59 mins  
We are excited to have Drew Walston with Mighty Hero Homes on this episode of the Big Truths of Small Business helping us unpack the benefits of entrepreneurs and small business owners supporting local charities. Drew shares his heart as to how and why housing homeless veterans in a permanent way is important to him, his team, and our nation. From corporate America to successful sm

Ep 55 - How do you ACTUALLY determine who is an expert in a subject matter in a crowded social media field of experts?

Jan 29 2024 59 mins  
When evaluating where to get information including social media experts, consider the following factors:Reputation and Track Record:Look for individuals with a proven track record of success in social media. Check their past projects, client testimonials, or case studies.Expertise and Niche:Choose experts who specialize in your industry or niche. Their understanding of specific mar

Ep 54 - How Does Your Mortality Play a Role in Your Thoughts Around Your Business with Juliet Hall

Dec 29 2023 57 mins  
In this episode of the Big Truths of Small Business podcast, the hosts, Joe and Travis, tackle a profound and impactful topic for business owners – the contemplation of mortality. Joined by their special guest and friend, Juliet Hall, a national public speaker, business coach, and author of "Own Your Opportunities," the episode promises an insightful exploration into the influenc

Ep 53 - Should You Let Your Strong Opinions, Politics, and Beliefs ALL HANG OUT in Your Business?

May 02 2023 58 mins  
In this episode of the Big Truths of Small Business podcast, hosts Joe and Travis delve deep into the intricate relationship between personal beliefs, politics, and strong opinions within the realm of business. The discussion revolves around the phenomenon of influential figures, such as athletes, CEOs, and influencers, intertwining their personal thoughts with their public persona

Ep 52 - How to Turn your Business into your Passion (and not the other way around....)

Jan 24 2023 57 mins  
Today's culture has told young people over and over again - "to go to work in something you are passionate about." In theory, there is nothing inherently wrong with this statement. In practice, it does consider many things necessary to be successful. Today, the Big Truths of Small Business challenges this premise by offering up the reverse as the solution: Turn your Business into y

Ep 51 - Are you Spilling Blood in the Streets for Your Business?

Jan 10 2023 57 mins  
The Big Truths of Small Business is back in full swing with an interesting topic. Joe and Travis make the point that business owners, entrepreneurs, and other business people trying to excel in business want to skip the blood that must be spilled to accomplish your goals and dreams. Today's culture of Amazon "2-day delivery" results is what we not only want, but possibly have been

Ep 50 - How the Big Truths transitioned us for a 7 Figure Sale of our Property Management Business

Feb 28 2022 60 mins  
This podcast has walked Travis and Joe down a journey they never new was coming. By revealing what's really important about life and how it intersects with business, The YesiRent Boys are no longer that--they sold YesiRent Property Management to a national company at the end of 2021. This sale came about because of the learnings on this show. New beginnings are coming. They will di

Ep 49 - A Journey Back Through Some of Our Favorite Big Truths from the first 48 Episodes

Feb 21 2022 80 mins  
The Big Truths of Small Business Podcast was born out of a couple of small business guys discussing what works in business and what doesn't work. These discussions moved into the philosophical, spiritual, environmental, behavioral, emotional, and into the financial realm. By allowing their discussions to flow, and by interviewing some great guests, Joe and Travis have learned more

Ep 48 – The Power of MEDIOCRITY as a Strategy in Your Small Business…What?

Nov 12 2021 61 mins  
Why in the world would a business podcast show discuss how "mediocrity" could be a strategy in your business? This is the type of subject matter your hosts, Joe Watkins and Travis Cassell, love to discuss. It's the unsung hero ideas that often times keep you in business, or even thrust your business to the next level. Tune in for another fantastic discussion on Big Truths of Small