Book Marketing Simplified

Aug 14 2024 82 ep. 12 mins 32

Book Marketing Simplified Podcast artwork

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

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How to Make Time for Marketing While Writing Your Book

Aug 14 2024 11 mins

Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing.LINKSStand Out Social Media for Authors

When Should Authors Invest in PR?

Aug 07 2024 16 mins

A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one?LINKSMary O'Donohue, Strategic Media Coach and AuthorThe Author Circle

Should I Hire Someone to Do My Social Media and Marketing for Me?

Jul 31 2024 12 mins

If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your soc

What Can Authors Expect After Releasing Their Book?

Jul 24 2024 8 mins

Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.Not sure where to start with creating your long-term marketing plan?Download our free author r

One Thing That Will Break Your Book Marketing

Jul 17 2024 10 mins

I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for. LINKSThe Author Circle

Why Isn't My Book Selling? Part Two

Jul 10 2024 9 mins

Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.LinksStand Out Social Media for Authors

Why Isn't My Book Selling? Part One

Jul 03 2024 11 mins

Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility.LinksStand Out Social Media for Authors

Can Authors Get a Book Deal Without Social Media?

Jun 26 2024 12 mins

Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher. LinksBook Marketi

How Authors Can Use Reviews in Book Marketing

Jun 19 2024 8 mins

Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?

Turning Social Media Followers Into Newsletter Subscribers

Jun 12 2024 11 mins

We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe?Links“How Authors Can Promote a Book Through Newsletters”“How to Grow an Author Newsletter”“Three Things Authors Need to Start Their Newsletter”“Newsletter Vs Blog Subscribers -