Brand Tuned - Rounded Business Design

Sep 05 2024 156 ep. 30 mins 16

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

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Exploring IP Internationally via Puerto Rico's Legal Landscape

Sep 05 2024 30 mins

In this episode, Paola Zaragoza Cardenales, a dual qualified New York and Puerto Rico attorney discusses the similarities and differences between intellectual property laws in Puerto Rico and the UK. We discuss: Intellectual Property Issues Faced By Farmers Importance Of Integrating IP Into Business Plans Legal Checks to clear names Collaborating with Branding Agencies On Tra

Are IP Principles Different in Latin America?

Jul 04 2024 48 mins

IP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters. Among other things the episode discusses: How business design and naming unfold across Latin America Branding and intellectual property in Latin A

How Tom Gardner Built and Branded Multiple Businesses

Jun 06 2024 37 mins

Joining us in this episode is an ex-Mckinsey consultant, Tom Gardner, a serial entrepreneur known for his analytical approach to branding. He draws on his experience of launching several brands across different industries, both B2B and B2C. Tom shares his journey in branding, marked by a blend of scientific and practical approaches, emphasizing customer feedback and market testing

Mission-Driven Entrepreneurship with James Brown

May 02 2024 39 mins

Joining us in this episode is James Brown, founding director of Mobiloo, the world's first mobile accessible toilet and changing place designed to cater to disabled people requiring extra equipment and space. Mobiloo has created a huge range of opportunities for tens of thousands of disabled people around the UK. James shares his journey, highlighting his motivation to improve

Navigating Branding and Growth with Paul Fernandez

Apr 24 2024 31 mins

In this episode of the Brand Tuned podcast, we welcome Paul Fernandez, CEO of The Growth Guys, to discuss the journey of starting and branding his growth marketing company during the pandemic. Paul shares insights from his past experiences, the challenges of defining and living up to a brand promise, and the importance of adapting branding strategies as a business evolves. This epi

How to Create Transformative Brands with Emmanuel Probst

Dec 02 2022 34 mins

In this episode, Emmanuel Probst, a Global Lead, Brand Thought-Leadership at Ipsos and an adjunct professor teaching consumer market research at UCLA, shares with us how to create a transformative brand.Emmanuel has 17 years of background in marketing and market research experience, such as at IP source. He is also the author of Brand Hacks, and Assemblage - The Art and Science of

Your Branding & IP Questions Answered

Nov 21 2022 20 mins

Having recently asked people what their top questions are about branding and IP (Intellectual Property), I decided to record my answers in this episode.The questions answered in this episode include:What are the different ways I can protect my brand?Do I need international protection or is UK protection enough?How do I explain to graphic designers I work with the importance of chec

Takeaway lessons from Sean Adams' Masterclass on Identity Design

Nov 10 2022 18 mins

In this episode I discuss some thoughts following the recent podcast with Sean Adams, an internationally recognized graphic designer, and the chair of undergraduate and graduate graphic design at Art Center College of Design in California. I found Sean's approach refreshingly client focused and empathetic. For example, Sean takes clients on the design journey and explains what

Sean Adams - How to Succeed with Identities Without Really Trying

Oct 27 2022 51 mins

In this episode, Sean Adams, an internationally recognized graphic designer, and the chair of undergraduate and graduate graphic design at Art Center College of Design in California tells us to succeed with identities without really trying.Sean Adams is the author of multiple best selling books, including The Designer’s Dictionary of Color.Brand Identity is not a one-size-fits-al

Identity - Creating Your Purple Cow

Oct 20 2022 23 mins

Is being unique your ultimate goal in your business? How, exactly, do you stand out from your competitors and make sure that you remain a purple cow? A crucial part of a business’ success is being distinctive and visibly different from its competitors. This is the main objective in creating business brand. Having a recognizable and distinctive name helps ensure you will be able