Branding Love Letters

Aug 14 2024 28 ep. 23 mins 2
Branding Love Letters Podcast artwork

Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.

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Watch This Space...

Aug 14 2024 1 mins  
I just wanted to let you know that my business (Pilgrimage Design) is changing. As a result, this podcast will be changing too. I'm working out the precise changes at the moment. And of course you'll be the first to know about them when they're public. So, watch this space… In the meantime, here are some resources that may be of interest: pilgrimagedesign.substack.com

"What Star Wars' Primal Branding Teaches Entrepreneurs" — Ian Paget, Logo Designer

Jul 14 2024 29 mins  
Star Wars is an American sci-fi franchise and logo designer Ian Paget's favourite brand. Ian's been feeling the force since he first saw C-3PO on a VHS sleeve as a child. While developing his career as a logo designer, he has come to realise that these are more than films. Star Wars, he suggests, is a primal brand that can teach entrepreneurs how to build a lasting followin

"Marshall's Soulful Branding" — Radim Malinic, Designer And Author

Jun 14 2024 27 mins  
Marshall is a British amplification company and designer Radim Malinic's favourite brand. A wall of Marshall speakers at a Motörhead gig changed everything for a 90s teenager called Radim. He'd never heard anything like it. As he grew up, this sound soulfully wove its way into his own creativity. This is a love letter to a brand that's a million miles from the boardroo

"Thankyou: A Social Enterprise Facing Goliath" — Levina Kusumadjaja, Brand Strategist And Project Manager

May 14 2024 24 mins  
Thankyou is an Australian social enterprise and strategist Levina Kusumadjaja's favourite brand. Ending extreme poverty by selling personal care and cleaning products? Impossible. But that's exactly what Thankyou have set out to do. In the process, they have faced giants of global capitalism and brought devoted supporters into their ranks. Levina is one of them. This is her

Fifteen Minutes Of Your Time...

Apr 14 2024 15 mins  
Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we ga

"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist

Mar 14 2024 28 mins  
Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares why this strategy

"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager

Feb 14 2024 26 mins  
The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why The Beatles stir

"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert

Jan 14 2024 25 mins  
Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious mission in an en

Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands

Dec 14 2023 30 mins  
Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're not a massive brand (at least not yet). This episode is FULL of growth advice for small brands like yours, drawn from ways that bigger brands have resonated with their audiences. Because multinational companies and local coffee shops

"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast

Nov 14 2023 24 mins  
The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Expect to hea