Build A Presentation Muscle : Showcase Your Expertise Through Content Creation

We all start somewhere, and it can be painful to be a beginner, personal growth can be very (ahem) "character building." And I don't tell you this to scare you. In fact I tell you this to reassure you. No matter how you feel about where you are right now, if you apply yourself and practice you will improve over time. Hi, I'm John Lacey and this is Build A Presentation Muscle, the p

I see a lot of people refer to the idea of “vanity metrics.” And while it’s true that some statistics may be more meaningful than others, I think —especially for beginner content creators— we need to acknowledge all the wins and not just the impressive sounding ones. Hi, I’m John Lacey, and this is Build A Presentation Muscle, the podcast about showcasing your expertise

This one's going to be a bit of a car crash, so please fasten your seatbelt securely. Hi, I'm John Lacey and this is Build A Presentation Muscle, the podcast about showcasing your expertise through content creation. I think outsiders and beginners might assume the hardest part of content creation is the content creation itself. But the truth is you can relatively easily create th

I saw a tweet during the week where someone was lamenting feeling like they should be on video, but not having "the skin" to do it yet. So I wanted to talk about that. Hi, I'm John Lacey, and this is Build A Presentation Muscle, the podcast about showcasing your expertise through content creation. Do you, as a content creator generally or an audio podcaster specifically, need to

When you first realise you want to showcase your expertise through content creation, you may wonder, “What should I talk about?” And it might seem like a daunting challenge at first, but I want to explore some starting points here today. For more information about today’s show, head over to JohnLacey.com

Content creators can be really self-conscious about repeating themselves. They'll say things like, "But I told people about this back in February 2018. I can't post it again." You can —and should— repeat yourself. But even more than that, you need to work smarter. And part of that involves creating a content library. Hi, I'm John Lacey and this is Build A Presentation Muscl

Back in episode 12, I spoke about how your message transcends any one medium or format. And I still think this is true. I don't want you silo yourself away in one medium or channel when your audience could be larger. But there's another truth I think we need to unpack here too: People experience your expertise through your content, and content has specific formats. To create con

Generative AI is gross to me. I have a visceral reaction to it. It makes my skin crawl. It causes my blood pressure to rise. Some days I wish I could “agree to disagree” about it, but, honestly, it feels like a real moral challenge of our age. I don’t necessarily see AI becoming sentient and taking over. What I do see is a lot of people using it for deeply cynical purposes. Y

When it comes to trends, do you follow them or do you buck them? And yes, I said 'buck' with a b, no explicit language for this podcast thank you very much. This is a subject we'll talk about it in more detail over on The Video and Livestreaming Show later in the week. Hi, I'm John Lacey and this is Build A Presentation Muscle. It can be fun to jump onto the cultural zeitgeist,

You no doubt hear a lot about the importance of "consistency" when it comes content creation. And broadly speaking I think this is true. But there's a good chance you're much more intimately familiar with your own content than anyone in your audience. Building habits can be useful but too much repetition can lead to boredom. Hi, I'm John Lacey, and this is Build A Presentation Mu