Builder Funnel Radio

Jan 27 2025 427 ep. 26 mins 69
Builder Funnel Radio Podcast artwork

Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.

  Business
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305 - How to Nail Your 2025 Business Goals

Jan 27 2025 9 mins  
Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he’s used to exceed Builder Funnel’s revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you’ll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it’s ge

304 - How Much Should Remodeling Companies Spend on Marketing

Jan 20 2025 15 mins  
How much should remodeling companies and custom home builders allocate to their marketing budget? In this episode, Spencer Powell dives into the factors that determine the ideal marketing spend for your business, offering practical insights to help you balance growth goals with financial sustainability. Whether you're just starting out or looking to scale, this episode provides act

303 - Incremental Gross Margin: How to 5x Your Profit

Jan 13 2025 9 mins  
In this episode, Spencer Powell breaks down the concept of incremental gross margin and shows how small changes in your marketing investment can lead to massive profit leaps. With a practical example and real-world insights, you'll learn how to calculate and exploit incremental gross margin to drive growth and boost profitability in your business. Listen now!

302 - 5 Reflections + Lessons Learned from 2025

Dec 19 2024 32 mins  
Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, a

301 - Elevating the Client Experience with Kyle Hunt

Dec 19 2024 46 mins  
Spencer is joined by Kyle Hunt, owner of Remodelers on the Rise, for an engaging discussion centered around the client experience. Kyle brings practical tips and creative strategies to the table, sharing valuable insights that every remodeler can put into action. This relaxed and conversational episode offers fresh perspectives and plenty of inspiration for delivering exceptional r

300 - Company Goal Planning and Systems for 2025

Dec 16 2024 18 mins  
Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it’s setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably

299 - Remodelers, Here’s How to Shift from Large Paid Ads Budgets to Organic Leads

Dec 10 2024 9 mins  
What’s the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and what to consider when balancing

298 - My Thoughts on Social Media for Marketing

Dec 03 2024 8 mins  
Social media is a game changer for remodelers and custom builders—but maybe not in the way you think. In this episode, Spencer shares his perspective on how to use social media as a powerful nurturing tool to build trust, showcase your work, and amplify other marketing efforts. From behind-the-scenes content to project spotlights, discover how social media can support your busine

297 - Lessons from the Inc. 5000 with Nicholas Donlin

Nov 24 2024 40 mins  
Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove their success. Whether you're aim

296 - Leads vs. MQLs. vs. SQLs

Nov 18 2024 11 mins  
Understanding the difference between leads, MQLs, and SQLs is the key to better marketing and sales alignment. Today, we’ll break down what each term means, how to define them for your business, and why clarity in these definitions can transform your lead generation efforts. Whether you’re looking for more inquiries or ready-to-buy clients, this episode will help you create a f