Click To Buy

Dec 16 2024 37 ep. 31 mins 1
Click To Buy Podcast artwork

Uncover the tactics top e-commerce brands use to improve their conversion funnel with host Becca Anderson. Join Becca as she explores strategies for improving your customer journey, from first impressions to final checkout. Becca interviews her guests to find tried and tested tactics from CRO experts, Shopify agencies, D2C founders, and e-commerce marketers. Each episode is backed with actionable tips any Shopify merchant or e-com marketer can test with their online store. Listen in for advice that can help all e-commerce enthusiasts to start turning more of their clicks into buys. This podcast is brought to you by Instant Page and Section Builder.

  Technology  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Increasing your conversion rate, ft. Rishi Rawat | Episode 1

Jul 12 2023 33 mins  
In our first episode, Becca talks to Rishi Rawat from Frictionless Commerce about his decade + of experience in the eCommerce industry. Rishi dives into his top tips on how more brands can increase their conversion rate by only focusing on the people who CAN convert, why the product page is key and analysing the response of your sales pitch!

Improving your Average Order Value, ft. Viket Benzesin | Episode 2

Jul 24 2023 29 mins  
This week, Becca chats with Viket Benzesin, D2C Customer Journey Manager at Mars Petcare about the top ways eCommerce brands can improve their Average Order Value. Viket also shares tips on how to really get to know your customer, how to make the customer decision making process as easy as possible plus strategies for efficient prioritization in business.

Setting Up Your Website’s CRO, ft. Sander Volbeda | Episode 3

Aug 07 2023 30 mins  
This week, Click to Buy host, Becca Anderson welcomed CRO expert, Sander Volbeda to the podcast. The pair explore powerful strategies to boost your Conversion Rate Optimization (CRO) and drive sales to new heights. Discover effective experimentation frameworks for your eCommerce site, harness the potential of Artificial Intelligence (AI) to boost conversions, and Sander shares his

How to Boost Customer Retention Using CRO, ft Will Laurenson | Ep 4

Aug 21 2023 51 mins  
Will Laurenson, CEO of Customers Who Click, talks to Click to Buy host Becca as they explore the world of Conversion Rate Optimization. Gain insights into Will's CRO journey, get pro tips for aspiring CRO professionals, and discover top brands mastering CRO for unbeatable customer retention.

How to Grow Your DTC Brand ft. Miklós Kovács | Episode 5

Sep 04 2023 27 mins  
Ready to boost your DTC brand's success? In this jam-packed new episode of Click to Buy, Becca dives deep into strategies for harnessing User-Generated Content on E-Commerce platforms with Miklós Kovács. Gain the ultimate advice for skyrocketing your conversion rates, and learn how AI can be your secret weapon for driving sales.

CRO Myths VS Reality, ft. Ruben de Boer | Episode 6

Sep 18 2023 26 mins  
Meet Ruben de Boer, CRO Manager and expert of over 14 years. In this episode, Becca and guest, Ruben, discuss the age-old debate: Customer Surveys vs. Customer Interviews as he shares his insights and experiences on which method reigns supreme for gathering valuable customer insights. The pair also debunk the myth of "One-Size-Fits-All" best practices in CRO. Discover why tailoring

Exploring CRO Experimentation ft Jonny Longden | Episode 7

Oct 02 2023 35 mins  
Becca is joined by Jonny Longden as they explore the key to business success with the help of CRO experimentation. Learn how to fuel innovation, optimize your experiments, create exceptional customer journeys, plus how to foster an experimentation culture, measure ROI effectively, and avoid common customer experience mistakes.

CRO Innovation and the AI Advantage, ft Johann Van Tonder | Episode 8

Oct 16 2023 38 mins  
This week, Becca welcomed CEO of AWA Digital, Johann Van Tonder, to the podcast to talk about CRO Innovation and the AI Advantage. Tune in to discover the potential of AI in Conversion Rate Optimization (CRO). The pair delve into the critical questions of when and why your business should embark on a CRO journey, ensuring that your strategies align with your goals. Plus, we'll shed

Navigating Black Friday challenges ft Carl Wasinger | Episode 9

Oct 31 2023 26 mins  
Black Friday/Cyber Monday is coming - if you want to meet your customers' expectations, then you have to make sure your online store is ready! In this episode, Carl Wasinger, CEO of Smart Warehousing, explains how to maximize your revenue with tactics like free shipping, when to start preparing your strategy, and why your supply chain is an important part of BFCM planning.

The Art of Holiday Promotions ft Kurt Elster | Episode 10

Nov 13 2023 32 mins  
As the holiday season approaches, every eCommerce brand faces the challenge of standing out during Black Friday and beyond. In this episode of Click To Buy, Kurt Elster, host of the Unofficial Shopify Podcast and Senior Ecommerce Consultant, gives valuable advice on maximizing Black Friday sales, extending holiday promotions, and navigating eCommerce challenges for a successful hol