Compassionate Side Hustle Strategy

Jun 19 2024 92 ep. 19 mins 2
Compassionate Side Hustle Strategy Podcast artwork

How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

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Closing the Podcast and New Beginnings

Jun 19 2024 10 mins  
Rochelle shares an important update about her podcast, explaining her decision to stop producing new episodes. She reflects on her journey, discusses what will happen to the existing episodes, and reveals her future plans in art and business. Rochelle emphasizes the importance of aligning personal interests with professional endeavors and invites listeners to stay connected through

Unicorn VAs: Why They Leave and How to Retain Them

Jun 11 2024 24 mins  
In this episode, Rochelle discusses the common reasons why talented virtual assistants, often dubbed "unicorns," decide to quit. She highlights issues such as misaligned career goals, insufficient pay, value differences, microaggressions, and life's unpredictability. Rochelle offers insights into maintaining respectful and effective working relationships with VAs to ensure long-ter

Finding the Perfect Virtual Assistant for Your Small Business

Jun 05 2024 14 mins  
In this episode, Rochelle shares practical tips for finding a virtual assistant to help with your small business needs. Drawing from her experience as a former virtual assistant, she outlines various methods to locate the right fit, including using Google, getting referrals, and exploring gig websites like Upwork and Fiverr. Rochelle also highlights potential pitfalls to avoid and

3 Common Outsourcing Mistakes

May 28 2024 4 mins  
Are you struggling to decide which tasks to outsource in your business? Have you set a budget for outsourcing, or do you find it challenging to determine a fixed amount? Outsourcing can be a game-changer for entrepreneurs, but it's essential to avoid common pitfalls to make it truly effective. In this episode, we discuss three frequent mistakes made during outsourcing, providing pr

12 Essential Steps for New Business Owners

May 21 2024 17 mins  
Feeling overwhelmed with the steps to set up your new business? Maybe you're concerned about separating personal and business finances? In this episode, Rochelle discusses the crucial steps entrepreneurs should consider when setting up a new business. She shares practical advice on various foundational aspects, from securing a business name to managing finances, ensuring legal prot

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May 14 2024 15 mins  
Trying to add more variety to your video content? How do you make sure your video content stays authentic and true to your style? This episode dives into simple, actionable B-roll techniques that anyone can use. We look at how everyday objects and moments, from clouds to coffee making, can spice up your social media videos. The focus is on creating authentic, personal footage easil

Social Media Batching for Your Business

May 08 2024 20 mins  
How to plan and prepare social media content that keeps your business active and connects with your audience effectively. Let's connect! Message me on Linkedin or Instagram Show notes for this episode: https://rochellesanchez.com/social-media-batching-for-business KEYWORDS: social media, social media content creation batching, business, content creation, Instagram, TikTok, engageme

Non-Social Media Marketing Tactics

Apr 30 2024 15 mins  
Rochelle explores effective non-social media marketing tactics for small businesses, discussing the limitations of traditional social platforms and offering practical alternatives that can lead to more sustainable business growth. Networking Events: Learn how face-to-face and virtual networking can open new business opportunities. Innovative Offers: Discover the importance of r

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Apr 23 2024 17 mins  
In this candid discussion, Rochelle addresses the slow and often ineffective nature of building business relationships through social media. She compares modern social media marketing to the era of infomercials, highlighting its addictive design and the superficial engagement it often fosters. Despite its widespread use, she questions the real benefits of social media for non-conte

How Time Tracking Can Transform Your Workflows

Apr 16 2024 6 mins  
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