Content Disrupted: Bold Takes on Brand Marketing

Nov 07 2024 27 ep. 39 mins 3
Content Disrupted: Bold Takes on Brand Marketing Podcast artwork

Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.

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Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan

Nov 07 2024 51 mins  
In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of usin

How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar

Oct 18 2024 44 mins  
In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging

Evolving Audience Engagement in the Digital Age with NPR's Michael Smith

Sep 19 2024 46 mins  
In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding co

Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change

Sep 05 2024 48 mins  
In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.

The Power of Purpose-Driven Brand Stories with David Aaker

Aug 22 2024 43 mins  
In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.

Crafting an Unforgettable Brand Identity with Creative Director Maxx Delaney

Aug 01 2024 44 mins  
Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson's Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance heritage with innovation, maintain

Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich

Jul 18 2024 44 mins  
In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling co

Earning Customer Trust in the Age of AI and Misbelief: A Behavioral Economics Perspective with Professor Dan Ariely

Jul 04 2024 33 mins  
How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society. Discover the secrets to nurturing brand trus

SEO in the Age of Generative AI: Mastering Topical Authority and Content Strategy with Bernard Huang

Jun 20 2024 47 mins  
How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, an

Customer-Driven Digital Marketing: A Human-to-Human Approach with Marquis Health Consulting Services’ Natalie Adis

May 30 2024 29 mins  
For marketers, it’s essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transformed her team’s healthcare mar