Content Disrupted: Bold Takes on Brand Marketing

May 30 2024
Content Disrupted: Bold Takes on Brand Marketing Podcast artwork

Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.

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Customer-Driven Digital Marketing: A Human-to-Human Approach with Marquis Health Consulting Services’ Natalie Adis

May 30 2024 29 mins  
For marketers, it’s essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transformed her team’s healthcare mar

Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy

May 16 2024 40 mins  
Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generati

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

May 02 2024 37 mins  
Forget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on

How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster

Apr 18 2024 34 mins  
Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand n

Applying Data Science to Brand Bonding in the Digital Age with CMO, Tricia Nichols

Apr 04 2024 30 mins  
Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time..

It’s Time to Diversify Your Healthcare Marketing Mix

Feb 22 2024 36 mins  
In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.

How Top Brands Blend Brand and Performance Marketing with Expert CMO Bob Sherwin

Feb 01 2024 34 mins  
When blending brand and performance marketing, success lies in continuous improvement and feedback, ensuring that each marketing channel, whether brand-focused or performance-driven, contributes to overall business growth and customer engagement. This week, we spoke with Bob Sherwin, former Chief Marketing Officer at Wayfair and seasoned industry leader, about the intricate balance

TikTok’s Sofia Hernandez on Disrupting Sameness in Digital Marketing

Jan 19 2024 34 mins  
Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative strategies shaping the future of con

Rethinking Marketing through Just-in-Time Content Operations

Jan 04 2024 43 mins  
How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time conte

How to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurio

Dec 14 2023 44 mins  
At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that wo