Content Strategy Insights

Feb 25 2025 212 ep. 32 mins 139

Content Strategy Insights Podcast artwork

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

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Greg Dunlap: Designing Content Authoring Experiences

Feb 25 2025 31 mins

Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and otherwise improve the lives of co

Sarah Johnson: Moving Content Forward with Content-first Design

Feb 02 2025 29 mins

Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice. https://ellessmedia.com/cs

Leah Buley and Joe Natoli: The UX Team of One

Jan 17 2025 33 mins

Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of UX work. https://ellessmedia.com/c

Rob Punselie: Content Jobs to Be Done

Jan 09 2025 31 mins

A truly customer-focused content strategy is the cornerstone of good customer experiences. Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework. This approach has helped him consistently deliver to his clients effective and durable content and

Alan J. Porter: Storytelling for Enterprise Content Strategy

Dec 09 2024 32 mins

Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter/

Joe Gollner: A Multi-layered Definition of "Content"

Nov 19 2024 32 mins

As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content" was born. Joe Gollner has worked

Stephanie Pereira: Designing Hyper-localized Content

Nov 07 2024 29 mins

Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design concerns with the very specific hy

Colleen Jones: AI and The Content Advantage

Oct 24 2024 34 mins

Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts of digital disruption and digital

Chris Bach: The Origins of Decoupled and Composable Web Architectures

Oct 22 2024 36 mins

Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system). He also founded Netlify, a company that supports these ne

Fran Alexander: Democratizing Taxonomy Practice

Oct 07 2024 32 mins

There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's working in this span of activities, she's always h