Create Like the Greats

Oct 31 2024 94 ep. 33 mins 15
Create Like the Greats Podcast artwork

An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what it takes to create things that last, stories that spread, and ideas that move people for decades to come.

A proud member of the HubSpot Podcast Network.

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Unlocking Reddit for Digital Marketing Success

Oct 31 2024 22 mins  
In this episode of Create Like the Greats, Ross explores how marketers and creators can harness Reddit as a powerful tool for growth and community engagement. Packed with actionable insights, the episode breaks down key strategies for effectively engaging on Reddit, from finding the right communities to hosting AMAs and running ads. Listeners will learn how to share valuable conten

SaaS + Media: Semrush Acquiring More SEO Blogs

Oct 25 2024 15 mins  
In this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it reveals about ROI opportunities in digital marketing. We explore how acquiring media entities can transform a company's overall marketing strategy by boosting visibility and creating new pathways for growth. Additionally, we analyze t

Content Marketing Strategy for Boring Industries

Oct 11 2024 37 mins  
In this episode of Create Like the Greats, Ross shares a conversation from The Niche Marketing Podcast with John Bertino, where they dive deep into learning about how to do content marketing for boring industries. From collaborating with influencers to designing a newsletter that drives engagement, they explore actionable strategies to get your message out there. The discussion is

The Intelligence Age [Thoughts]

Oct 03 2024 20 mins  
In this episode of Create Like the Greats, Ross shares his thoughts on the future of AI, inspired by Sam Altman's insights. He dives into how AI is poised to revolutionize our work, culture, and ability to solve complex problems. Ross explores how far human capabilities have come and how AI will continue to enhance our potential. He also reflects on the current state of AI adoption

Why Content Distribution Is Important in 2025

Sep 26 2024 50 mins  
In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fantasy football blogger to the founder of Foundation, a leading content distribution agency. Ross reveals how his passion for fantasy football led him to build essential skills in writing and content creation, ultimately shaping his path

The One Book I've Given To Over 30 People Since Reading It

Sep 19 2024 17 mins  
In this episode of Create Like the Greats, Ross dives into Dale Carnegie's timeless principles from "How To Win Friends and Influence People" and how they can be applied to win in business and marketing today. He highlights the importance of building genuine relationships with your audience, making meaningful interactions, and leveraging digital tools to personalize messages at sca

28 Content Ideas For LinkedIn That You Can Steal

Sep 12 2024 23 mins  
In this episode of Create Like the Greats, Ross uncovers content ideas to help you elevate your LinkedIn strategy and drive meaningful engagement. From leveraging social media to celebrating key milestones and engaging influencers, Ross dives into practical tactics to optimize your content for maximum impact. Ross also explores personalized marketing tools, the power of building hu

Fantasy Football Meets Business Strategy

Sep 05 2024 30 mins  
In this episode of Create Like the Greats, with the new Fantasy Football season upon us, Ross revisits an old episode about Fantasy Football and draws parallels between fantasy football strategies and business success. Ross explores how decision-making in the game mirrors the strategies used in the business world. He talks about building your dream team, managing high-performing ta

Exploring Prompt Engineering in Marketing Strategy with Ethan Crump

Aug 29 2024 38 mins  
In this special episode of Create Like the Greats, Ross is joined by Ethan Crump, a Senior Content Marketing Specialist at Foundation, to unveil the concept of prompt engineering and its significance in leveraging innovative tools like ChatGPT, Claude, and Perplexity. The conversation delves into how prompt engineering is shaping marketing strategies, exploring its growing influenc

The Key to Better Content

Aug 22 2024 64 mins  
In this episode of Create Like the Greats, Ross shares an engaging conversation from his appearance on The Copywriter Club Podcast with Rob Marsh. They explore how content creation is evolving, especially in light of new technologies, and discuss what this means for writers moving forward. The episode dives into the importance of storytelling, the shifting role of content marketers