Create Like the Greats

Nov 29 2024 98 ep. 32 mins 13
Create Like the Greats Podcast artwork

An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what it takes to create things that last, stories that spread, and ideas that move people for decades to come.

A proud member of the HubSpot Podcast Network.

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Tommy Walker on The State of Discontent

Nov 29 2024 72 mins  
In this episode of Create Like the Greats, Ross sits down with Tommy Walker to dive into his groundbreaking report, The State of Discontent, which reveals critical challenges and emerging trends in the content marketing industry. Through in-depth interviews and data analysis, Tommy highlights the gaps in audience research, the evolving role of meaning in storytelling, and the ethic

The Content Relay: How to Get More From Your Content

Nov 22 2024 6 mins  
In this episode of Create Like the Greats, Ross shares effective strategies for maximizing the return on investment (ROI) from long-form content. He delves into the importance of repurposing content and building a sustainable content marketing strategy to extract maximum value from a single high-quality piece. From generating micro-content to strategically distributing material acr

What Reddit Metrics Should You Track? A Reddit Masterclass

Nov 14 2024 20 mins  
In this episode of Create Like the Greats, Ross breaks down the essentials of marketing on Reddit—covering the metrics that matter, strategies that actually work, and the mistakes that brands often make when they step onto the platform. Ross lays out actionable steps to help marketers make an impact, from tracking engagement to building genuine relationships and delivering conten

What Is A Content Marketing Remix A Deep Dive

Nov 08 2024 8 mins  
In this episode of Create Like the Greats, Ross dives into the concept of the "content marketing remix," an innovative approach to amplifying content reach by repurposing and reformatting existing material. By remixing content across different platforms, marketers can engage new audiences while maximizing the impact of their original work. Ross shares actionable insights and exampl

Unlocking Reddit for Digital Marketing Success

Oct 31 2024 22 mins  
In this episode of Create Like the Greats, Ross explores how marketers and creators can harness Reddit as a powerful tool for growth and community engagement. Packed with actionable insights, the episode breaks down key strategies for effectively engaging on Reddit, from finding the right communities to hosting AMAs and running ads. Listeners will learn how to share valuable conten

SaaS + Media: Semrush Acquiring More SEO Blogs

Oct 25 2024 15 mins  
In this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it reveals about ROI opportunities in digital marketing. We explore how acquiring media entities can transform a company's overall marketing strategy by boosting visibility and creating new pathways for growth. Additionally, we analyze t

Content Marketing Strategy for Boring Industries

Oct 11 2024 37 mins  
In this episode of Create Like the Greats, Ross shares a conversation from The Niche Marketing Podcast with John Bertino, where they dive deep into learning about how to do content marketing for boring industries. From collaborating with influencers to designing a newsletter that drives engagement, they explore actionable strategies to get your message out there. The discussion is

The Intelligence Age [Thoughts]

Oct 03 2024 20 mins  
In this episode of Create Like the Greats, Ross shares his thoughts on the future of AI, inspired by Sam Altman's insights. He dives into how AI is poised to revolutionize our work, culture, and ability to solve complex problems. Ross explores how far human capabilities have come and how AI will continue to enhance our potential. He also reflects on the current state of AI adoption

Why Content Distribution Is Important in 2025

Sep 26 2024 50 mins  
In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fantasy football blogger to the founder of Foundation, a leading content distribution agency. Ross reveals how his passion for fantasy football led him to build essential skills in writing and content creation, ultimately shaping his path

The One Book I've Given To Over 30 People Since Reading It

Sep 19 2024 17 mins  
In this episode of Create Like the Greats, Ross dives into Dale Carnegie's timeless principles from "How To Win Friends and Influence People" and how they can be applied to win in business and marketing today. He highlights the importance of building genuine relationships with your audience, making meaningful interactions, and leveraging digital tools to personalize messages at sca