Decoding Sales

Send us a text At the end of the year, Peter and Alex look back on what Peter's learned coaching startups and three places he's changed his mind. They cover: Peter's new thoughts on BANT and MEDDIC as discovery and sales qualification frameworks. (Originally discussed in the BANT and MEDDIC episode from December of 2022)Why Salesforce may not be the best CRM to start with if you're

Send us a text Having all worked together on Dropbox for Business, Tido, Alex, and Peter share a special bond and respect for building the foundational elements of enterprise sales at Dropbox when it was still seen as a consumer brand. Now, as founder and CEO of Koala (getkoala.com), Tido shares his learnings, obstacles and opportunities that all founders who are learning enterpris

Send us a text Peter and Alex discuss founder-led sales mistake #2: Spending too much time on bad-fit leads. They dive into: What makes a bad-fit lead? How do you qualify for fit and what questions can you ask to get clarity around this?When are some examples you may continue working with non-ICP customers? How do you know when to eject out of a deal midstream?To get more sales adv

Send us a text Peter and Alex discuss one of the most common founder-led sales mistakes he's seen early stage founders make: assuming they have a brand when initiating outbound sales. They dive into: Why establishing a digital footprint ahead of going outbound is importantThe value of offering lead magnets and thought leadership content ahead of asking for a meetingWhy personalizat

Send us a text Peter and Alex discuss the state of sales at large companies and what it means to scale authentic sales. They explore the following questions and topics: Can startup sales be relevant at large companies?Why sales training isn't working for large sales teams What Toyota's innovation with building cars has to do with salesWhat leaders at public companies can do to reim

Send us a text Peter and Alex review the elements of an effective pitch: The elevator pitch and leaning into your origin story (regardless of what VCs will tell you)What makes a compelling pitch deck and how not to bore your prospect with deckwareTeasing a demo to sell the second meetingOther episodes referenced: Episode 32: BANT and MEDDICEpisode 3: Call LeadershipTo get more sale

Send us a text After a break from recording, Peter and Alex are back at it with regular recordings. Catch-up to hear what Peter and Alex have been up to and how the state of play has changed within startup enterprise sales. Peter and Alex discuss: Standing out in a hyper competitive environmentThe importance of establishing founder brandingMulti-stakeholder sales in today's environ

Send us a text Every day you're presented with moments where you can decide whether to take what's offered, or you can negotiate. Most of us take what's offered because it's comfortable and easy, but are you leaving something on the table? Peter and Alex share expert strategy for mastering negotiations with vendors, sales staff, contractors, and even friends. Learn to build stronge

Send us a text BANT and MEDDIC are two popular sales methodologies. Learn what each of them are for, how to apply them, and how they help you create a more effective sales process. This episode is sponsored by our friends at Salesroom who are building a video conferencing platform specifically for AE's and their buyers to build strong relationships in the virtual world. Built from

Send us a text Sales and marketing teams need to be able to reach out to prospects cold. But prospects hate getting bombarded by irrelevant messages. What do you do with this necessary channel for building awareness for your company? Peter and Alex debate what makes cold outreach emails bad, what makes them effective, and look for common ground on what you should do if you want to