Demand Gen Made Simple

Guests in part 3: Saima Rashid - SVP Marketing & Revenue Analytics at 6sense How to use 6sense for ABM at scale How to succeed in today’s generative AI world Why it’s critical to get teams thinking outside the box Kevin Ryan - Head of Revenue IBISWorld How to support how buyers WANT to buy today How to tactically become an expert in personalization Why

Guests in part 2: Andy Champion - SVP International at 6sense Right way to expand GTM internationally #1 thing companies do wrong when expanding into EMEA Jon Russo - Founder and CMO at B2B Fusion ABM vs ABX, definitions, which is right for you What NOT to do when moving from lead-based to account-based Christine Polewarczyk - SVP Product Marketing and Research at P

Guests on part 1 Matt Heinz - Founder and President of Heinz Marketing Sarah Sehgal - Director of Marketing of OpenSesame Stefano Iacono - Marketing Director EMEA - 6sense EJ Oelling - VP ABX - 6sense Resources: https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7 More ab

In this episode, fellow demand gen marketers, and CMOs hop on the show to discuss how to diagnose issues when MQLs and pipeline are strong but revenue lags, effectively build a robust pipeline within an ecosystem GTM motion, and navigate the complexities of attribution to ensure alignment with sales. APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7 Guests Bi

After 55 episodes, Season 1 of Demand Gen Made Simple has officially wrapped! This season has been extraordinarily amazing… discussing everything from what demand generation is, all the way to advanced strategies and gaining buy-in from not only myself but other experts in the field, as well. Although the show’s going on break, I’m so excited to come back even better for sea

In Episode 55 of Demand Gen Made Simple, we dive deep into the world of marketing attribution with our special guest, Drew Smith, CEO of Attributa. If you've ever struggled with accurately attributing conversions or improving your marketing reporting, data, and analysis, this episode is a must-listen. Join us as we explore the common challenges faced by marketers when it comes

Janelle is joined by Steffen Hedebrandt, co-founder and CMO of Dreamdata to discuss the world of marketing and sales alignment and the pivotal role it plays in a modern go-to-market (GTM) approach. Steffen shares his expertise on how businesses can harness the power of alignment to drive revenue and achieve scalable success. We break down common challenges companies face when alig

Oh nurturing - the term that sparks different opinions just like the term "lead." In this episode, I uncover the importance of an integrated approach where all channels work harmoniously to support each other and show how nurturing is so much more than just email marketing based on persona profiling and lead scores. Also for more insights and tips, subscribe to my newslet

In this podcast episode, I talk about whether lead lifecycle stages still matter on a demand gen model and areas of measurement between each stage. As well as how important SLAs have on your funnel velocity.

Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like: Is there such a thing as testing too much? Do you need tech and tools to run experiments? Is the juice worth the squeeze? Leveraging experimentation vs abusing experimentation Assess risk and concluding impact