Breaking Through in Cybersecurity Marketing

Apr 08 2025 135 ep. 36 mins 21
Breaking Through in Cybersecurity Marketing Podcast artwork

Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday. 

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Why Brand Is the Secret Weapon for Cybersecurity CMOs with Jennifer Leggio

Apr 08 2025 28 mins  
The Cyber CMO Confidential is back, and we are starting with our favourite guest, Jennifer Leggio, Chief Strategy Officer at W2 Communications. Jen’s back on the mic, taking us on her journey from cyber PR pro to CMO extraordinaire to brief, educational COO life. She understands why the brand isn’t just fluff but your secret growth engine. We break down how to talk about “th

The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch

Apr 01 2025 33 mins  
Episode Summary: This week, we’ve got an extra special guest, Joe Aurilia, Jr., SVP of Operations at Cyware. Joining Gianna and Maria to talk more about the art of scaling, automating, and just plain getting stuff done. Joe takes us on a ride from being Cyware’s first U.S. hire (aka "the guinea pig") to building and overseeing every corner of operations from legal and IT to rev

How to Run B2B Social Media Without Losing Your Mind (or Creativity) with Jacqui Morgan

Mar 25 2025 28 mins  
Episode Summary: Running social media isn’t easy; so many expectations and trade-offs. You need to be informative yet fun, creative yet professional, and engaging yet consistent, all while keeping things fresh. Even worse, when you manage a massive cybersecurity brand, it’s about more than just posting. It’s about making an impact in a sea of corporate noise. No one does that

Why Founder-Led Marketing is the Future of Cybersecurity Awareness with Tatianna Harris

Mar 18 2025 25 mins  
Episode Summary: In cybersecurity marketing, messaging is everything, but what happens when your audience doesn’t understand your language? This week, we sit down with Tatianna Harris, Head of Digital Marketing at EchoMark, to discuss the nuances of building brand awareness in a category that barely exists in the market’s vocabulary. From navigating the complexities of insider

Beyond Clicks: Crafting Cybersecurity Content That Works with David J. Ebner

Mar 11 2025 41 mins  
Episode Summary: Content isn’t just something you create and forget—it’s an asset, a living, evolving piece of your brand’s identity. According to David J. Ebner, great content isn’t about chasing trends or churning out endless articles; it’s about crafting something that stands the test of time, resonates with the right audience, and drives meaningful business outcomes

The CISO Obsession Is a Mistake—Here’s Who Makes Decisions with Parham Eftekhari

Mar 04 2025 39 mins  
Episode Summary: Most cybersecurity events feel the same: a packed schedule, a few familiar faces, and vendors trying to grab your attention. But does any of it build a lasting community? Parham Eftekhari, EVP of Communities at CyberRisk Alliance (CRA), has spent years figuring out what security professionals want. CRA runs 150+ in-person events annually, but its focus isn’t just

The Hidden Power of Cybersecurity Podcasts (and How to Make Yours Stand Out) with David Moulton

Feb 25 2025 40 mins  
Episode Summary: This week’s episode is about love—the love of great content, storytelling, and marketing. Gianna and Maria sit down with David Moulton, host of the Threat Vector Podcast at Palo Alto Networks, to discuss the secrets to making a cybersecurity podcast that works. Forget boring, “salesy” content—David shares the Three E’s of Podcasting (Education, Engageme

Empowering Cybersecurity: RSAC's Expanded Vision

Feb 18 2025 39 mins  
Episode Summary: This week, we’re pulling back the curtain on one of the most significant shifts in cybersecurity events—RSAC’s bold rebrand and vision for the future. Joining us are two insiders, Ben Waring, Director of Global PR & Communications, and Jessica Porter, Senior Director of Marketing, who will reveal the strategy behind the transformation, the impact on the globa

AI, LLMs & Cybersecurity: The Good, The Bad, and The Deepfakes with Dr. Andrea Isoni

Feb 11 2025 29 mins  
Episode Summary: The race to be the best in artificial intelligence (AI) is getting stronger. Open-source models are now competing with closed systems, which affects how we create new technology and keep it safe. Will open AI help us make significant discoveries quickly, or could it be too risky? How will governments, businesses, and hackers use this new technology? In this episode

How to Sell Security to Local Governments, Mayors, and Councils with Kush Sharma

Feb 04 2025 38 mins  
Episode Summary: Marketing and selling cybersecurity to local government isn't like pitching to a Fortune 500 company—it’s an entirely different game. In this episode, Kush Sharma, Director of Municipal Modernization and Partnerships at MISA Ontario, joins Gianna and Maria to pull back the curtain on how cybersecurity budgets are actually won (and lost) in the public sector. K