social media & social networks Archives - Marketing and Innovation

Nov 14 2024 3 ep. 10 mins 2

social media & social networks Archives - Marketing and Innovation Podcast artwork

Visionary Marketing diffuse des interviews d'experts, de marketeurs, d'innovateurs, de personnalités du monde du Web et de l'entreprise sur les sujets de l'innovation et du marketing

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How to prove the impact of influence marketing to your CEO?

Dec 15 2020 15 mins

Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their aims aren’t equivalent to yours. As is often the case in the field of communications and marketing, it is difficult to pinpoint the real impact of a campaign or project, especially as such an impact

Should brands and marketers leave social media now?

Sep 29 2020 10 mins

Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with a number of issues (fake news and hate speech amongst many other unsavoury things). But this social “quagmire”, to put it in the words of Forrester’s Jessica Liu, is also and above all marketers’ se

Instagram: 4 brand strategies in B2B and B2C under the microscope

Sep 27 2020 6 mins

Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of clarity and fairness, we have matched each Instagram strategy we have studied with its objectives. This brief and deliberately non-exhaustive study allowed us to confirm th