Ecommerce On Tap

Apr 15 2025 105 ep. 33 mins 81
Ecommerce On Tap Podcast artwork

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!

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Alo Yoga's Strategy: From Screen Printing to a Billion-Dollar Athleisure Brand

Apr 15 2025 54 mins  
Journey through the dynamic world of athleisure as we deep dive into the story of Alo Yoga, a brand that's reshaped how we think about activewear. Here are 3 key takeaways:Resilient Growth: Alo Yoga experienced a staggering 200% growth during the pandemic, exemplifying the power of adaptation and meeting market demands. Their pivot to digital platforms with Alo Moves was a strategi

Tariff Turmoil: How E-commerce Brands Can Strategize in Uncertain Times

Apr 10 2025 50 mins  
t’s Nathan and Aaron, hosts of E-commerce on Tap, here to talk tariffs and their rollercoaster impact on businesses. In this emergency pod, we dive into the whirlwind of recent tariff changes and how they shook the market. We break down why moving production isn't as easy as throwing a switch, what strategies can shield you from trade uncertainties, and why staying nimble is key

The Athleisure Boom: Understanding Trends and Market Potential

Apr 01 2025 44 mins  
Whether you're deep into the world of athleisure or just curious about its explosive growth, this episode is a must-listen. Check out these key takeaways:🔹 Athleisure's Market Growth: The athleisure industry could become a trillion-dollar market by the early 2030s, driven by a compound annual growth rate of nearly 10%. It's a booming sector with vast potential!🔹 Sustainabilit

From Earscaping to Earrings: The Untold Story Behind Studs' Success

Mar 17 2025 43 mins  
Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into:💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand🚀 How early funding & a premium domain name fueled their launch😷 Pivoting during COVID—from boutique closures to an e-co

Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success

Mar 04 2025 52 mins  
From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿In this episode of eCommerce on Tap, we break down:✅ Pura Vida’s origin story and early growth strategy✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise✅ The power o

The Anti-Jewelry Jewelry Company: How QALO Created a New Category

Feb 18 2025 41 mins  
What happens when two founders rethink a centuries-old tradition? QALO co-founders Ted Baker and KC Holiday set out to solve a personal problem—traditional wedding rings didn’t fit their active lifestyles. What started as a simple idea turned into a brand that reshaped the jewelry industry.In this episode, we break down:✅ How QALO disrupted the wedding ring market with silico

How Aurate is Redefining Fine Jewelry with Innovation and Sustainability

Feb 04 2025 43 mins  
We dive into the incredible story of Aurate, a jewelry brand redefining the industry. From their innovative pop-up store beginnings in Soho to their pioneering retail-first strategy, Aurate’s journey is nothing short of inspiring. We discussed their unique partnerships, sustainability focus, and their impressive financial milestones including a recent $25 million Series B.

Shinola: Crafting Luxury Watches and Revitalizing Detroit

Jan 21 2025 44 mins  
From resurrecting an old shoe polish brand to transforming it into a luxury watch and lifestyle powerhouse built in Detroit, Shinola is a testament to the power of American-made ethos. We discussed their dramatic growth, challenges in maintaining a U.S. assembly line, and their ambitious goal of becoming the LVMH of America.

How Jewelry is the Perfect DTC Product for Breaking into the Ecommerce Market

Jan 07 2025 40 mins  
On today's episode of Ecommerce On Tap, Nathan and I dive deep into the fascinating world of jewelry e-commerce. We unpack the differences between luxury and custom pieces, explore key manufacturing processes like lost wax casting and CNC milling, and discuss the growing demand for ethical sourcing and sustainability. Plus, we highlight successful DTC brands like Mejuri and Jaxxon,

Back by Popular Demand: The Explosive Growth of Liquid Death

Dec 17 2024 70 mins  
In This Episode: 🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot! 🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply ch