Ecommerce On Tap

Jan 21 2025 98 ep. 32 mins 74
Ecommerce On Tap Podcast artwork

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!

  Business
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Shinola: Crafting Luxury Watches and Revitalizing Detroit

Jan 21 2025 44 mins  
From resurrecting an old shoe polish brand to transforming it into a luxury watch and lifestyle powerhouse built in Detroit, Shinola is a testament to the power of American-made ethos. We discussed their dramatic growth, challenges in maintaining a U.S. assembly line, and their ambitious goal of becoming the LVMH of America.

How Jewelry is the Perfect DTC Product for Breaking into the Ecommerce Market

Jan 07 2025 40 mins  
On today's episode of Ecommerce On Tap, Nathan and I dive deep into the fascinating world of jewelry e-commerce. We unpack the differences between luxury and custom pieces, explore key manufacturing processes like lost wax casting and CNC milling, and discuss the growing demand for ethical sourcing and sustainability. Plus, we highlight successful DTC brands like Mejuri and Jaxxon,

Back by Popular Demand: The Explosive Growth of Liquid Death

Dec 17 2024 70 mins  
In This Episode: 🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot! 🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply ch

How Huckberry Built a Thriving DTC Brand Without Venture Capital

Nov 26 2024 42 mins  
Dive into the fascinating journey of Huckberry, the adventure-driven men’s apparel brand that transformed from a small startup into a powerhouse in the direct-to-consumer space. In this episode, we unravel Huckberry’s growth strategy and the secrets behind their success, from content marketing to community engagement. We also explore the history of outerwear, tracing its evolut

How Aether Diamonds Turns Air Pollution into Beautiful Jewelry

Nov 19 2024 35 mins  
Welcome to another exciting episode of "Ecommerce On Tap," the podcast where we dive deep into the world of D2C brands and supply chain innovations. I'm your host Nathan Resnick, joined by my co-host Aaron Alpeter. Today, we're exploring the incredible journey of Aether Diamonds—a company transforming the diamond industry with pioneering technology that captures CO2 from the atmo

How Bombas Built a Billion-Dollar Brand on Giving Back

Nov 11 2024 42 mins  
We'll explore Bombas' remarkable journey—from its founding story and rapid growth to its significant contributions to social causes. We'll discuss how Bombas donates a pair of socks for every pair purchased and how they have partnered with over 3,500 giving partners across the US, donating over 100 million pairs of socks to those in need. Nathan and I also tackle the complexities

How Beautycounter’s MLM Strategy Led to Billion-Dollar Success—and a Bankruptcy

Nov 04 2024 51 mins  
Welcome to another episode of Ecommerce On Tap, where we dive deep into the intriguing stories behind some of the most innovative business models in the e-commerce world. I'm your host Nathan Resnick, joined by my co-host Aaron Alper, as we unpack the dramatic series of events surrounding Beauty Counter, a pioneering clean beauty brand. In today’s episode titled "Beauty Counter,"

How Knot Standard Blends Technology and Tailoring for the Perfect Fit

Oct 28 2024 42 mins  
Welcome back to "Ecommerce On Tap," where we dive deep into the stories of e-commerce companies, their supply chains, and their growth potentials. In today's episode, we're spotlighting Knot Standard, a luxury custom menswear company known for its bespoke suits and innovative approach to tailoring. Knot Standard employs a make-to-order model to reduce inventory risk and offers exte

How Stitch Fix Uses Data Science to Revolutionize Personal Style

Oct 22 2024 46 mins  
In today's deep dive, we explore Stitch Fix, the innovative fashion company that once captivated millions with its personalized styling services. We'll examine the ups and downs of this intriguing e-commerce business, from its rapid growth under founder Katrina Lake to its current struggles in the public market. Nathan and Aaron will discuss everything from the complexities of Stit

Celebrity Brands That Last: Lessons from Selena Gomez's Rare Beauty

Oct 15 2024 46 mins  
Welcome back to another enlightening episode of Ecommerce On Tap! Today, your hosts Aaron and Nathan dive into the intricate world of celebrity beauty brands, focusing on the phenomenal success of Rare Beauty by Selena Gomez. In this episode, we’ll explore why only about 20% of celebrity beauty brands survive and how aligning a brand with a celebrity's public persona, like Logan