Evidence Talks

Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. The guidance under discussion is available here. Nicole Smyth, Customer Insight, Holland & Barrett Nicole Smyth is an experienced Insight leader, having worked client-side within a number of UK and Global

Sabrina Trinquetel, Co-Chair MRS Pride and Member of MRS EDI Council talks to Mark Thorpe, Truth Consulting, about what the MRS Inclusion Pledge means to her.

Georgie White, Chief Customer Officer at Holland & Barrett talks to Mark Thorpe, Truth Consulting, about what the MRS Inclusion Pledge means to her organisation.

In the fourth episode of the Open Windows podcast, Megan Cross, People Director for Finance & Legal and Head of Inclusion & Diversity and at Kantar talks to Mark Thorpe about how the MRS Inclusion Pledge signals a commitment to progress over perfection, provides access to community and offers guidance for organisations at any stage in their EDI journey. Megan Cross, is Peop

Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice. Why are clients approaching generative AI with caution?How can small agencies use AI to punch above their weight and win new clients?Are fully autonomous research agents the future of market research? The group discusse

Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council. Talking to Dr Mark Thorpe, Board Director, Truth

Podcast two in the series looking at EDI in the research and insight sector. With James Endersby, CEO & Partner, Opinium and Priya Minas, Associate Director, Opinium Talking to Dr Mark Thorpe, Board Director, Truth.

In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data. But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on primary research, or are we proposing to take the human out of the picture altogether, and just ask questions of ChatGPT or another similar large la

‘To be a window on the world we must reflect the world.’ Jane Frost CBE, CEO of MRS What does being an MRS Inclusion Pledge signatory mean? Hear from Jane Frost, CEO of MRS and Mark Thorpe, Board Director at Truth on how MRS is supporting signatories to action their commitment to EDI in everyday work practices.

Welcome to Evidence Talks, the podcast that explores the latest trends in how we understand customer behaviour. In this episode we turn our attention to the UK market research industry itself which has undergone quite a shakeup in the last few years. Barely a week passes on research-live.com without a new deal being announced. Just look at the dozens of notable sales in 2019: inclu