Evidence Talks

In the fourth episode of the Open Windows podcast, Megan Cross, People Director for Finance & Legal and Head of Inclusion & Diversity and at Kantar talks to Mark Thorpe about how the MRS Inclusion Pledge signals a commitment to progress over perfection, provides access to community and offers guidance for organisations at any stage in their EDI journey.Megan Cross, is Peopl

Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice.Why are clients approaching generative AI with caution?How can small agencies use AI to punch above their weight and win new clients?Are fully autonomous research agents the future of market research? The group discusses

Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council. Talking to Dr Mark Thorpe, Board Director, Truth

Podcast two in the series looking at EDI in the research and insight sector.With James Endersby, CEO & Partner, Opinium and Priya Minas, Associate Director, OpiniumTalking to Dr Mark Thorpe, Board Director, Truth.

In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data.But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on primary research, or are we proposing to take the human out of the picture altogether, and just ask questions of ChatGPT or another similar large lan

‘To be a window on the world we must reflect the world.’ Jane Frost CBE, CEO of MRSWhat does being an MRS Inclusion Pledge signatory mean? Hear from Jane Frost, CEO of MRS and Mark Thorpe, Board Director at Truth on how MRS is supporting signatories to action their commitment to EDI in everyday work practices.

Welcome to Evidence Talks, the podcast that explores the latest trends in how we understand customer behaviour. In this episode we turn our attention to the UK market research industry itself which has undergone quite a shakeup in the last few years. Barely a week passes on research-live.com without a new deal being announced. Just look at the dozens of notable sales in 2019: inclu

Today we're talking about representation and inclusion. Insight professionals are here to discover the truth and are in a unique position to increase understanding and amplify all voices within society – and organisations need to listen to what these communities have to say if they are to retain customers and staff, and grow their business.We may feel that many battles have been

Social media research is an important source of insight for most organisations today. But fake profiles, fake sentiment and fake data is a growing problem. This podcast gets to the heart of how data analysis and traditional research can work better together, or fail spectacularly. In 2018 Facebook suspended 1.3bn fake accounts. The Mueller report stated 126 million Americans were i