FOOTBALL BUSINESS Podcast by FBIN

Mar 10 2025 47 ep. 46 mins 28
FOOTBALL BUSINESS Podcast by FBIN artwork

The FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode.

  Sports  Business
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The Future of European Football Media Rights through the lens of the German Bundesliga_ ft. Robin Austermann

Mar 10 2025 50 mins  
In this episode, Robin Austermann, Head of Europe & LATAM - Sales & Audiovisual Rights, shares insights into the Bundesliga’s media rights strategy. From tackling piracy to engaging a new generation of viewers, the league is redefining media rights through innovation to stay ahead in football broadcasting. We dived into several exciting questions: 1) The Current State of Media

How to Build a Multi-Club Ownership Model with 'Underdog' Clubs – ft. Matt Rizzetta

Jan 15 2025 40 mins  
In this episode, Matt Rizzetta, founder of North Sixth Group and Club Underdog, takes us through his inspiring journey of turning passion into purpose. Drawing from his Italian heritage and marketing expertise, Matt shares how he developed a unique multi-club ownership (MCO) model focused on revitalizing underdog football teams, including Campobasso FC, Dagenham & Redbridge FC, Bro

Keep the Goosebumps: Blending Technology, Creativity, and Authenticity ft. Markus Klausmann, Director of Sales & Partnerships (DACH & CEE) at Stats Perform

Dec 09 2024 51 mins  
In this episode, Markus Klausmann, Director of Sales and Partnerships (DACH & CEE) at Stats Perform, shares his journey of blending a lifelong passion for football with cutting-edge innovation. Born into a family with a rich football tradition, Markus reflects on fulfilling his childhood dream through a partnership with kicker, gaining inspiration from his digital-native son about

From Hype to Adoption: Web3 in Football – Challenges, Opportunities, and the Road Ahead

Nov 24 2024 39 mins  
In this episode, we sat down with Vladimir Liulka, CEO and Founder of Blocksport.io, a Web3-ready sports tech company specializing in digital fan engagement and innovative solutions for clubs, leagues, and federations. We explore how Web3 technology is redefining fan engagement and transforming the football industry. Vladimir shared his journey from tech innovator to sports tech pi

Djurgården Skolidrott: Building a Legacy Beyond Football Through School Sports Programs

Oct 13 2024 90 mins  
We sat down with Staffan Holmberg, a behavioral researcher and leader at Djurgården Skolidrott, the Djurgården School Sports Association of Djurgårdens IF Fotboll. Staffan shares the eye-opening journey of how Djurgården, one of Stockholm's most iconic football clubs, went beyond just playing the game to launch a school sports program with a transformative 30-year vision. Dju

From the EPL to the USL & the Power of Location in Football Ownership with Brett Johnson

Sep 29 2024 45 mins  
"If one day I write my book on professional sports ownership, it'll be the shortest book ever. It's location, location, location." This quote is just one of the key hooks in this inspiring episode with Brett Johnson, a seasoned football owner and investor. Brett is the Chairman and Co-Founder of United Soccer League side Rhode Island FC, a shareholder in Premier League club Ipswic

Football Business Insider - Sean Bai, Chief Of Staff at Burnley FC, Former CEO at Valencia CF

Aug 21 2024 84 mins  
FROM DIPLOMAT AT THE MINISTRY OF FOREIGN AFFAIRS TO VALENCIA AND BURNLEY FC Diplomacy and football might seem like two different worlds—one is political and academic, serious, while the other is fueled by passion, emotion, and entertainment. How can someone transition from being a diplomat to leading top European football clubs? That’s the story we uncover in this episode with

Inside the Slovak League - Doubling Broadcasting Revenue in just 3 Years

Aug 04 2024 44 mins  
In this episode, we caught up with Michal Mertinyak, the Executive Director of the Slovak League (Niké Liga). Michal shared the inside story of how the league has thrived in recent years, including the incredible feat of doubling its broadcasting revenue in a three-year cycle. Join us as we dive into the success factors and challenges that have driven this remarkable growth.

Football Business Insider – Martin Geisthardt, Managing Director at FC Magdeburg, former Head of Sales & Marketing at FC St. Pauli

Jul 24 2024 59 mins  
Why embark on a new journey at FC Magdeburg when FC St. Pauli finally got promoted to the Bundesliga in 2024? This was one of the key questions we explored in our candid conversation with Martin Geisthardt, the former Head of Sales and Marketing at FC St. Pauli and now the Managing Director at FC Magdeburg. Also, If you're looking for a job in the football business or you're a re

Inside IFK Göteborg with Marcus Modéer, Head of Communication

Jul 03 2024 38 mins  
Did you know the only Swedish club to ever win the European Cups, not once but twice, was IFK Göteborg? In this episode, we chatted with Marcus Modéer, Head of Communication at IFK Göteborg. Marcus shared what makes this sleeping giant of Scandinavian football special, why they were called “The Last Proletarians of Football,” how they monetized premium content to open up a �