Good Data, Better Marketing

Oct 31 2024 57 ep. 39 mins 9
Good Data, Better Marketing Podcast artwork

Data. It's the foundation for modern enterprises to make decisions and move strategies forward. But what exactly is good data? And how are the most successful companies in the world turning data into a competitive asset and creating digital-first customer experiences that stick? Good Data, Better Marketing is your view into the minds of influential marketers, digital innovators, and their tricks of the trade. Join us to hear from the top experts on the planet.

  Business
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The Future of Contact Centers: Blending AI and Human Touch with Alex Levin, Co-founder & Ceo of Regal.AI

Oct 31 2024 44 mins  
This episode features an interview with Alex Levin, Co-founder and CEO of Regal.ai where he leads the go-to-market teams. Previously, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee where he led growth and marketing. In this episode, Kailey sits down with Alex to discuss strategies for maximizing cus

Better Customer Engagement Starts with Better Messaging with Des Cahill, CMO at Tipalti

Oct 03 2024 38 mins  
This episode features an interview with Des Cahill, Chief Marketing Officer at Tipalti. Des has served as CMO at multiple startups, such as Ensighten, Samepage and BridgeSpan, while also having successful experiences at companies like Apple and HP. Most recently, he drove global product marketing strategy for Oracle's Advertising & Customer Experience as Group Vice President. In t

Simplifying the Digital Customer Experience with Jim Jackson, EVP & CMO at Hewlett Packard Enterprise

Sep 19 2024 43 mins  
This episode features an interview with Jim Jackson, Executive Vice President & Chief Marketing Officer for Hewlett Packard Enterprise. He oversees all aspects of marketing for HPE with an emphasis on accelerating the digital transformation of the company to be the Edge-to-Cloud Platform-as-a-Service company. Jim has more than 25 years of IT industry experience and is passionate ab

Modernizing Out-of-Home Advertising and Customer Journeys with Dan Levi, EVP & CMO at Clear Channel Outdoor

Sep 05 2024 45 mins  
This episode features an interview with Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor. He leads the organization’s marketing strategy and connects brands and consumers through innovative advertising insights and solutions. Prior to joining Clear Channel Outdoor, Dan held positions at Captivate, Zoom Media, Monster Worldwide, and MTV. He h

Harnessing Community to Drive Growth with Mark Boothe, CMO at Domo

Aug 22 2024 36 mins  
This episode features an interview with Mark Boothe, Chief Marketing Officer at Domo. Previously, Mark spent more than a decade working in Customer Relations and Marketing at Adobe, and worked at Instructure as the Senior Director of Customer Marketing. At Domo, he is responsible for driving business growth through marketing initiatives. In this episode, Kailey sits down with Mark

Balancing Self-Service and White Glove CX with Tom Studdert, SVP of Customer Experience at Payscale

Aug 08 2024 42 mins  
This episode features an interview with Tom Studdert, Senior Vice President of Customer Experience at Payscale. Tom has extensive experience in customer experience, education, and leadership development. Prior to Payscale, he held leadership roles at ZoomInfo and DiscoverOrg, overseeing customer onboarding, education, support, and employee training. Tom also worked in higher educat

Process-First = Customer-First with Gino Palozzi, CMO of DailyPay

Jul 25 2024 38 mins  
This episode features an interview with Gino Palozzi, Chief Marketing Officer at DailyPay. Gino is a B2B marketing executive with experience in developing go-to-market strategies and leading transformation across organizations – both large and small. Prior to DailyPay, he led marketing for software and services divisions at Dun & Bradstreet, g2o, Cisco, and IBM. In this episode,

The Age of AI-Driven Customer Delight with Guneet Singh, VP of Customer Experience & Care at AppFolio

Jul 11 2024 48 mins  
This episode features an interview with Guneet Singh, Vice President of Customer Experience and Care at AppFolio. Prior to AppFolio, Guneet built customer experience, research operations, and business transformation functions to enable scale and meet the hyper-growth needs of companies like DocuSign, GE, and ADP. Today, he leads AppFolio’s CX strategy, building and driving sustai

How AI Reduces Friction in Marketplaces with Llibert Argerich, CMO of Thumbtack

Jun 20 2024 47 mins  
This episode features an interview with Llibert Argerich, Chief Marketing Officer at Thumbtack where he leads the company’s marketing, brand, and communication teams. Llibert has nearly 20 years of experience at high-growth marketplace businesses, holding leadership roles at Udemy, eBay, and Expedia Group. In this episode, Kailey sits down with Llibert to discuss the challenges

Making the Most of Customer Data with a Flexible Enterprise with Glenn Vanderlinden, Co-founder of Human37

Jun 06 2024 42 mins  
This episode features an interview with Glenn Vanderlinden, Co-founder and Lead Solution Architect at Human37. Glenn has over a decade of analytics experience and has held various roles at Semetis including Executive Director of Technical Operations and Services, and worked as a Business Analyst at Deloitte. Today, Glenn helps organizations drive business results by leveraging cust