Hack Your Own PR

Jul 15 2024 100 ep. 48 mins 18
Hack Your Own PR Podcast artwork

Learning how to DIY your PR is the growth hack every small business owner needs - this podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications. Publicity, PR, media relations, call it what you like. Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news. If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram. https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/

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The power of purpose-driven storytelling with Marie Claire’s Editor, Georgie Abay | Ep 100

Jul 15 2024 36 mins  
Georgie Abay is just about one of the most intelligent, hard working, kind and humble editors you’ll find at the helm of a glossy mag - and she’s back for interview number 2 on Hack Your Own PR - after her first interview several years ago, in her role as the editor and founder of Grace Tales. In September last year, Georgie took on the prestigious role leading the vision and

How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99

Jun 26 2024 38 mins  
Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class. Today we're joined by Steve Hui, also known as "The Points Whisperer" and founder of iflyflat.com.au. Over 12 years ago, Steve cracked the code to unlock how to fly business and first class on the cheap. I invited Steve to the podcast because I h

How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98

Jun 19 2024 61 mins  
I think you’re going to enjoy this episode if you’re a beauty or lifestyle brand. Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsletter gloss etc. With over 30 years of combined experience in journalism and media, Sarah and Sherrine have seen it all when it comes to PR pitches. Sarah Tarca is a former

How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97

Jun 12 2024 45 mins  
Today I'm joined by Euan Black, the Work and Careers Reporter at The Australian Financial Review. Euan began his career in journalism accidentally after finishing an internship in Cambodia. He landed his first journalism job at Southeast Asia Globe before moving to Australia where he now very happily writing for The Financial Review. In this episode, Euan shared how he g

How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96

May 22 2024 30 mins  
Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women’s lifestyle media space, when she visited Australia on a ‘quick working holiday’ and found the perfect job at Mamamia, she’s never left! Polly walks us through the contrasting stories you’ll find on the home page of Mamamia, from the latest celebrity drama to

How to ignite change and amplify social issues by pitching to the media | Ep 95

May 11 2024 47 mins  
Wendy Tuohy is a senior writer focusing on social issues impacting women and girls at The Age. With over 40 years of experience writing about social affairs, Wendy is one of the true advocates, who in particular, has chosen to use her position of privilege to amplify and influence the mainstream media narrative about issues that truly matter. In a time when mainstream me

How to get your brand featured in Forbes Australia’s News and Life section | Ep 94

May 01 2024 30 mins  
Sam Hussey is the head of news and lifestyle at Forbes Australia, having previously been the Channel Seven editor in chief for the 7news.com.au publishing a cheeky 120 news pieces daily. The change of pace to business, entrepreneurism and luxury lifestyle is a welcome one, as Sam discusses, as he’s tackling a slower, deeper style of journalism, that allows him and the team

How to tap into the highly engaged audience of Women’s Agenda with Editor-in-chief, Tarla Lambert | Ep 93

Apr 24 2024 45 mins  
This week on the Hack Your Own Podcast, join me in conversation with Tarla Lambert, co-founder of Agenda Media and editor-in-chief of Women’s Agenda. Alongside her business partner, Angela Priestley, Tarla has cultivated a wholly independent, women-owned, and operated media empire that engages over a million Australian women each month. Tarla shares insights into Women

How Kic’s PR strategy contributed towards a 100% increase in revenue with PR & Communications Manager Nicole Maycroft | Ep 92

Apr 03 2024 50 mins  
Meet Nicole Maycroft, the PR & Communications Manager at Kic. Nicole walks us through what media efforts have successfully converted for Kic, how she gets Steph and Laura involved with timely trends and expert commentary, and how to create leverageable collaborations and events. We get to hear the behind-the-scenes strategy for Kic’s latest ‘feel good’ January campaign

Big Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91

Feb 25 2024 52 mins  
This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories. Sophie is the mum of 3 who used to record her podcast from the back of her Nissan X Trail during covid. She has amassed 16 million podcast listeners informing and empowering women and their birth support teams and has grown to become a million-dollar