DMOU: Destination Marketing Organization University

Nov 12 2024 100 ep. 31 mins 6
DMOU: Destination Marketing Organization University Podcast artwork

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

  Business
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156: Cynthia Eichler • Visitor Centers Are Dead (except when they're not)

Nov 12 2024 28 mins  
We still believe in Visitor Centers, even though Visit Fort Colins CEO Cynthia Eichler recently wrote a CDME paper entitled, Visitor Centers are Dead. Why then did she just open a Visitors Center in Downtown Fort Collins? Because it’s not simply a Visitor Center. Join us for a fascinating conversation on the creation of a Community Hub, the partnerships that came together to make

155: Doug Small • On Brand Pillars and Board Engagement

Oct 29 2024 31 mins  
On this edition of DMOU, we sit down with Experience Grand Rapids CEO Doug Small and talk about how his community continues to evolve, how his DMO has doubled down on their brand pillars…and how he takes his Board of Directors to travel trade shows so they can experience, first hand, what we do to bring business to our communities. And, a Bonus Round where we geek out on cooking

154: Vic Isley • A DMO's Response to Disaster

Oct 15 2024 26 mins  
On this special edition of DMOU, we catch up with Vic Isley, CEO of Explore Asheville. In the devastating aftermath of the one-two-punch of torrential rains and then Hurricane Helene, Vic shares how the Asheville region is bouncing back…and how Explore Asheville is playing a vital and meaningful role in the recovery. From their presenting sponsorship of the upcoming Concert for C

153: John Sage • Addressing Destination Travel Accessibility

Oct 01 2024 28 mins  
On this edition of DMOU, we settle in with John Sage of Sage Inclusion. We met John at the Destinations International Annual Convention and were fascinated by his take on what destinations and DMOs get right (and wrong) about travelers with disabilities, a market cohort that is only growing with an aging population. In our conversation, John demystifies ways that DMOs can play a pi

152: Sonya Nash • Home Grown Customer Service Training

Sep 17 2024 25 mins  
On this edition of DMOU, travel with us to Shipshewana, Indiana…where roughly half the population (and a big part of the destination’s allure) aren’t online. Sonya Nash shares insights into her community’s Amish Culture and how her DMO has developed a home-grown, customized customer service program that meets the unique needs of her community, from hospitality to pharmacies

151: Adam Stoker • The New Tourism Town Square Known as TourismIQ

Sep 04 2024 25 mins  
On this Edition of DMOU, we check in with Adam Stoker, author of Touchpoints and progenitor of the Destination Marketing Podcast Network to get under the hood of a new free online town square for Destination Leaders. It’s called TourismIQ…and Adam walks us through its genesis, its current build out and what users can expect in the near future. Join Us.

150: Anne Sayers • Landing and Maximizing a Season on Top Chef

Aug 20 2024 27 mins  
On this episode of DMOU, we hang with Wisconsin Tourism Secretary Anne Sayers and talk about how the Badger State captured the culinary world’s attention with the most recent season of Top Chef. Anne explains how Wisconsin Tourism made it happen through amazing collaborations and shares how they are extending the reach of the series and major events like the Republican National C

149: Corey Fram • Changing the Message to Pass STR Legislation

Aug 06 2024 34 mins  
When it comes to Short Term Rentals, trying to put the genie back into the bottle has proven elusive for most governments. Initially defended as a property rights play, elected leaders are now grappling with its unintended impact on affordable housing. On this edition of DMOU, we welcome 1000 Island International Tourism Council CEO Corey Fram with a fascinating story of how, after

148: Scott White • Building Pathways to Leadership for the Next Generation

Jul 23 2024 28 mins  
Each year on DMOU, we invite the new Chair of Destinations International to share their agenda for the upcoming year. On this episode, Visit Greater Palm Springs’ Scott White shares his goal of providing a higher level of engagement and mentorship to the generations entering the DMO sector…and talks about how his DMO is engaging members of his community to become part of the ho

147: Paul Beachnau • Turning Crisis Lemons into Sweet Lemonade

Jul 09 2024 44 mins  
Gaylord is one of Michigan’s top spots for outdoor recreation (and one of our favorite getaways), where this week they celebrate Alpenfest. But in the past couple years, the community has been buffeted by a tornado, a virtually snowless winter and, like most destinations, a serious shortage of available hospitality workforce. Convention & Tourism Bureau Chief Paul Beachnau jo