Demand Generation Club Podcast

Aug 31 2024 43 ep. 25 mins 1
Demand Generation Club Podcast artwork

The podcast dedicated to B2B demand generation professionals. We interview a B2B marketing leader every week to learn more about marketing tech stack, best practices, campaign ideas, processes, metrics to track, mistakes to avoid, and much more.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Camille White-Stern - Splash

Aug 31 2024 20 mins  
In this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the importance of aligning event strategies with business goals and objectives, particularly in demand generation. She suggests starting with top-o

Sean Falconer - Skyflow

Aug 29 2024 22 mins  
In this episode, Sean Falconer, the head of marketing at Skyflow shares his non-traditional career trajectory, from studying computer science to becoming the head of marketing at Skyflow. He discusses the challenges of marketing a new category of product and the importance of educating the market on data privacy and protection. Sean also emphasizes the need to understand and engage

Crayton Montei - Peach

Aug 28 2024 20 mins  
Crayton Montei, VP of Marketing at Peach emphasizes the importance of understanding the company's differentiation and conveying it to the market. He also mentions the use of tools like Mailchimp for email marketing and intent data solutions. Crayton discusses the challenges of branding in a technical industry and the need to create great customer experiences. He mentions that feedb

Mehul Patel - Prosimo

Aug 02 2024 18 mins  
Mehul Patel, Head of Marketing and Customer Insights at Prosimo, discusses the innovative go-to-market approach at Prosimo. He emphasizes the importance of understanding buyers and their purchasing behavior, and tailoring the go-to-market strategy accordingly. Patel also mentions the significance of data visualization and tracking success through key performance indicators (KPIs).

Davis Sarmins - Printify

Jun 20 2024 21 mins  
In this episode of the Demand Generation Club podcast, Franco Caporale interviews Davis Sarmins, the head of acquisition marketing at Printify. Sarmins discusses his career trajectory and how he became the head of acquisition marketing. He also talks about the tech stack he uses at Printify, including analytics tools, marketing performance tools, and CDPs. Sarmins explains the uniq

Fara Rosenzweig - WorkRamp

Jun 17 2024 20 mins  
Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her unconventional journey to content marketing. She highlights the need to understand business goals and audience when crafting a content strategy. For quick wins, she recommends repurposing content and focusing on one social media channel. She also discusses using gated content to build trust with the audience. To sca

Ketan Pandit - Zuddl

Mar 05 2024 20 mins  
In this episode of the Demand Generation Club Podcast, Franco Caporale interviews Ketan Pandit, head of marketing at Zuddl, discussing the evolving B2B marketing landscape and the pivotal role of events in lead generation. Ketan shares his journey to his current role, highlighting the dynamic nature of B2B marketing. He recommends a tech stack including G2, SEMrush, Google Analytic

Jonathan Morgan - AchieveIt

Feb 15 2024 15 mins  
In this episode of the Demand Generation Club Podcast, host Franco Caporale interviews Jonathan Morgan, the VP of Revenue Operation and Head of Marketing at AchieveIt. Morgan discusses his career trajectory and how he ended up in his current role. He also talks about how he manages both marketing and revenue operations responsibilities on a day-to-day basis, emphasizing the importa

Jacob Nikolau - NovoED

Feb 05 2024 18 mins  
In this episode of The Demand Generation Club podcast, Franco Caporale interviews Jacob Nikolau, the head of product marketing at NovoEd. Jacob shares his journey into B2B marketing and product marketing, emphasizing the importance of understanding customers' needs and effectively communicating complex technology products to the market. He also discusses the significance of niche p

Jennifer Durishin - Prodigal

Feb 03 2024 15 mins  
In this episode of The Demand Generation Club Podcast, host Franco Caporale interviews Jennifer Durishin, the head of marketing at Prodigal. Durishin discusses her journey from consumer companies to B2B marketing and her responsibilities at Prodigal. She also shares insights on how Prodigal successfully generates engagement, leads, and pipeline opportunities with a limited budget.