In Before The Lock

Jul 30 2024 109 ep. 57 mins 12
In Before The Lock Podcast artwork

In Before The Lock is a podcast from Erica Kuhl and Brian Oblinger about community, customer experience, and leadership at scale.

  Business  Technology
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🔓 109: Various forms of hybridity

Jul 30 2024 98 mins  
Should your community be public, private, or a hybrid of both? What about free vs. paid? Erica and Brian break it all down.

🔓 108: The Ericas

Jul 08 2024 109 mins  
And The Erica Goes To…Erica! 🏆🥳 Brian is joined by a gaggle of family, friends, and co-workers to present Erica with awards on her birthday.

🔓 107: Under the surface

Apr 08 2024 71 mins  
Erica and Brian talk about the bones of your community and how they work together to create a cohesive experience. Previous episodes about the “above the surface” bits: 🔓 76: Combo pages 🔓 91: A list of links 🔓 101: They want the ugly Resources: Structures & Modalities Examples Permissions & Roles Template

🔓 106: The Golden Hoodie

Mar 04 2024 98 mins  
Brian and Erica deep dive into customer awards programs and how to get them right. 🔓 5: A whole bag of crap The Golden Hoodie Alteryx Excellence Awards

🔓 105: Measurin’ vibes

Jan 30 2024 55 mins  
Erica and Brian push back hard on the idea that measuring community ROI isn’t important (we can’t believe we had to talk about this or are typing this right now, but here we are). Measurement resources: 🔓 8: Just say No to Page Views 🔓 9: Everyone wants a cool dashboard 🧵 70: Behaviors and indicators 🧵 92: Early indicators Community Metrics Template Erica’s blog

🔓 104: A really great activation

Dec 11 2023 98 mins  
Erica and Brian talk about their favorite community activations for in-person conferences.

🔓 103: Part of the master plan

Sep 11 2023 25 mins  
Brian and Erica discuss the launch of Community Strategy Academy. Use code INBEFORE at checkout for 15% off of any course, bundle, or membership.

🔓 102: Scale, success, service, and hubs

Jul 10 2023 52 mins  
The state of the market, why Customer Success is driving community inside of organizations, and how we can partner to deliver value. Resources about CS + Community: Podcast: 🔓 34: The “S” stands for “Success” Blog: Building Scalable Customer Success Through Communities

🔓 101: They want the ugly

Mar 20 2023 81 mins  
Erica and Brian navigate through developer landing pages and communities from Google, Salesforce, Apple, Visa, and more. Developer Community 🔓 60: Just a couple lines of code Developer Landing Pages/Communities: Google Developers Salesforce Developers Apple Developers Intel Developer Zone Fusion Fabric Developers SAP Developers Visa Developer Center

🔓 100: Win the interview

Jan 18 2023 76 mins  
Erica and Brian run down the most common interview questions and how to answer them. Community Industry News: Quinn McCully joined Vesta as Community Management and Engagement Specialist Maren Hamilton was promoted to Director of Social & Community at The North Face Ami Defesche joined The Wildcard Alliance as Director of Community Corey Strausman joined Weights & Biases as C