Inside Marketing Design

Nov 15 2023 42 ep. 46 mins 21
Inside Marketing Design Podcast artwork

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

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Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

Nov 15 2023 57 mins  
In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of c

Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

Sep 06 2023 50 mins  
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fosterin

Branding an AI company - S04E04 with Lin Zagorski Latimer

Aug 02 2023 43 mins  
In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion

What it really means to "level up" a brand - S04E03 with Dan Edwards

Jul 05 2023 55 mins  
In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the

Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg

Jun 07 2023 44 mins  
In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.K

How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston

May 03 2023 58 mins  
In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager

Lessons from design leaders in Season 3

Dec 16 2022 24 mins  
In this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways.

S03E12 - Zendesk (Kristina Alford and Meghan Kelley)

Dec 07 2022 53 mins  
Kristina Alford and Meghan Kelley from the Zendesk digital design team talk about using systems and processes to maintain quality and consistency across a very large organization.

S03E11 - RightMessage (with Co-Founder, Brennan Dunn)

Nov 30 2022 45 mins  
Brennan Dunn, Co-Founder at RightMessage, talks about designing at a company of two, and how website personalization can directly impact success and conversion rates.

S03E10 - Chargebee (with Design Manager, Shakthi Hari)

Nov 23 2022 59 mins  
Shakthi Hari, Design Manager at Chargebee, talks about the importance of systems and processes at Chargebee, and how they are able to accomplish so much with a relatively small team.