Key In The Lake Whiskey Podcast

Matthew Brown is back with a new game called Hot, Not, Thought. The game turned into an expertise for us to discuss new brands and marques coming soon to the market. We gage our levels of anticipation and excitement for these new whiskeys, and discuss how they’ll adjust into the current climate of this fading whiskey industry.Guest: Matt BrownHost: Jake HukeeListen to more episod

For the last six months I’ve worked for The Macallan. My previous employer was Starward Distillery from Melbourne, AU. I worked for the Aussie outfit for over five years, and on this episode I talk about the pros of working for one of the biggest single malt distilleries in the world versus a smaller single malt distillery.Host: Jake HukeeListen to more episodes and read stories

John Chesney of Slightly Toasted helps preview this new year of whiskey. We run over the qualifications to be classified as a top whiskey bar; how we curate our home bars and handle our coveted bottles. We also discuss the new classification of American Single Malt; how brands overledergaed themselves by purchasing excess whiskey barrels and the impact of the healthy supply chain o

Matt Brown and I wrap-up the year. Was 2024 the judgement year for the whiskey industry that we anticipated it to be? Who survived? Who consolidated? Who expanded, and why do we have over 3,000 distilleries in America? We also slightly rip Whisky Advocate’s Best Bars List, especially, the Chicago section of the article. So, we build our own list.Guest: Matt BrownHost: Jake HukeeL

American Single Malt Whiskey is a real, big-boy category defined by the TTB. For the first time in 52 years the U.S. Government is adding a new Type of whiskey, and beloved distiller, whiskey-maker and brother Nick Brady Maas of Dancing Goat Distillery is here to weigh the pros and cons.Guest: Nick Brady MaasHost: Jake HukeeListen to more episodes and read stories at keyinthelake.c

Director of Beverage for Bourbon Belly Hospitality, Garrett Turnquist returns. Garrett talks about starting his great podcast Sipping Social and shares great insight to running a bar program. We chat about how their group’s five bars are making money on whiskey, while sales in the off-premise are down. We also chat about brands losing their footing after the people that built the

Bruce Perry, Global Head of Brand Advocacy of Mossburn Distillers is back. Bruce’s decades of experience in the whisky industry is an expiring career, and he explains how his connections from across the world helped build Mossburn’s 12 Year Old whisky finished in Foursquare Rum casks.Guests: Bruce Perry & Brett BauerHost: Jake HukeeListen to more episodes and read stories a

Hannah Thomas joins the show to share her road of representing whiskey brands in Denver to New York and now in Chicago. Hannah was one of the first US employees for Stauning, and she’s done an incredible job building this stylish Danish Whisky in the States. Listen to her and Stauning’s story here.Guest: Hannah ThomasHost: Jake HukeeListen to more episodes and read stories at k

Steve Malloy of Malloy’s Finest and Eric Rosentreter of Old Elk are back to discuss the financial side of whiskey and to drink some American spirits. While sipping on Virginia Distilling Co.’s collaboration with Goose Island and Old Grand Dad 16, we discuss how legacy brands are releasing more LTO’s and earlier than usual; and is building a brand on LTO’s a viable option. W

I sit down solo on this one to chat about my recent move to The Macallan, and my last act at Starward with a collaboration project with Pinhook Bourbon.Host: Jake HukeeListen to more episodes and read stories at keyinthelake.comKey In The Lake