LevelUp

Feb 26 2025 79 ep. 30 mins 14
LevelUp Podcast artwork

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

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Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games

Feb 26 2025 37 mins  
In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about IP and brand partnerships, the challenges and opportunities they face, and how they communicate the value of these partnerships to brands.

Yi Gong | How Tilting Point is unlocking the value of D2C webstores

Jan 07 2025 27 mins  
In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is leveraging D2C webstores to drive new revenue streams, why Tilting Point decided to use a third-party platform for theirs, and how Yi sees the market's future.

Božo Janković | The new TCF 2.2 and CMPs: what you need to know

Nov 13 2023 32 mins  
In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you. Tune in here or read the highlights below: https://www.is.com/community/podcasts/levelup

Phillip Black | Roblox properly understood: lessons for virtual economies

Oct 16 2023 36 mins  
In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual economies. Tune in or read the hi

The Unity Gaming Report | Diving in with the team behind it

May 22 2023 34 mins  
In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and Insights at Unity respectively - two of the minds behind the Unity Gaming Report. Together, they get into the data behind the gaming industry, what didn't make the cut, why 2D games are making a comeback, and the value of pre

Sophie Vo | Leadership in games: solving the human puzzle genre

May 04 2023 40 mins  
In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more. Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human-puzzle-genre/

Lisa Brunette | Narrative in mobile games: why the story matters

Apr 17 2023 38 mins  
In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into the importance of narrative, why gameplay should always come first, how to write for mobile games, and how (and why) Lisa gamified her gardening. Tune in or keep reading for the highlights: https://www.is.com/community/podcasts/levelup/nar

Om Tandon | UX in games: User-centered vs human-centered design

Apr 03 2023 31 mins  
In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX, the similarities between producing games and films, the differences between user and human-centered design, and how to put design thinking into practice. Tune in or keep reading for the highlights: https://www.is.com/community/podcasts/levelup/

Anna Popereko | User motivations: Where game design and monetization meet

Mar 28 2023 26 mins  
In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations-where-game-design-and-monetizatio

Josh Burns | Mastering the world of IPs

Mar 21 2023 35 mins  
In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs in mobile games, what to look for in an IP, their role in 2023, Josh's advice for smaller studios looking to leverage them, and more. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/mastering-the-world-of