Mobile Games Playbook

Oct 24 2024 59 ep. 35 mins 34
Mobile Games Playbook Podcast artwork

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.

Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

  Technology
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Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage

Oct 24 2024 28 mins  
Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle Heikkinen, Chief Game Analyst, and Inka Reinola, Game Analyst, to unpack the winning formula behind China's mobile gaming giants. We'll explore how China’s mobile market became a glob

Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA

Sep 18 2024 29 mins  
In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA).UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insig

Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game

Aug 08 2024 27 mins  
Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game.This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the noise and figuring out how to acquire users can be challenging.Join our expert guests, Kentaro Sugiara, Senior Performance Marketing Manager at Rovio,

Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive

Jul 18 2024 39 mins  
Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far.This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback with Squad Busters to the emergence of hybrid casual and other core gameplay types, there are lots of lessons to learn from 2024 mobile trends. Join our expert guests, Kalle Heikkine

Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market

May 09 2024 31 mins  
Join us as we explore the ever-evolving Japanese mobile market.In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nuances that influence this thriving market.Join industry experts Teemu Palomäki, Chief Games Analyst, and Sonja Skoglund, Games Analyst at GameRe

Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners

Apr 04 2024 43 mins  
Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue.Join host Jon Jordan and GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen as they break down the essential components of successful LiveOps. Learn how to master collaborations, competit

Episode 53: Predicting the biggest mobile game trends in 2024

Jan 11 2024 37 mins  
Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive into the anticipation surrounding upcoming game releases and explore key trends poised to dominate the industry.Join industry experts Wilhelm Voutilaine

Episode 52: Exploring the top five trends that dominated 2023

Dec 14 2023 33 mins  
Join us as we explore the latest trends, challenges, and innovations in mobile game design.As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll explore the innovative ways games differentiate themselves in the market and elevate player engagement. And reflect on the standout moments in t

Episode 51: How to navigate the evolving advertising and revenue landscape

Nov 23 2023 31 mins  
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performanc

Episode 50: The top three trends in the Chinese mobile game market in 2023

Oct 19 2023 32 mins  
Welcome to the 50th episode of the Mobile Games Playbook podcast!We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China.We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fas