Marketing and the Sales Guy

On the podcast today I have X Y Ng - Head of Marketing and communications at a company called Doctor Anywhere. XY and I are going to chat today about what large brands and organizations can learn from how startups conduct their marketing. Some of the questions we consider are: - What are the reasons behind big brands adopting leaner strategies, and is this shift a temporary reacti

Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed: What are some of the challenges you and others face when your company transitions to a more digital and data driven business? One challenge is doing more with less - budgets or human resources - how do you solve tha

Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following: - What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies? - Social media might not be considered a strong channel for traditional B2B do you agree or di

On the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following: - Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods? - What is your approach to adapting mess

This podcast was recorded in December with Jeremiah Su from Superminted - a brand mangement agency and we are going to talk about Social Media Marketing. Some of the questions we discussed include the following: -What are the main differences between B2B and B2C social media marketing?-How do you determine which social media channels to use for a B2B brand versus a B2C brand? - Wh

On the podcast today I am joined by Laura Kantor from the Climate Club and we are going to talk about Marketing and Sustainability. Some of the questions we discussed include the following: What is sustainability marketing and why is it important? How can sustainability marketing help attract and retain customers? What are some examples of sustainable marketing initiatives Ho

On the podcast today I am joined by Cath Brands, CMO and Innovation Officer at Flintfox and we are going to talk about the importance of pricing and pricing platforms. Some of the questions we discussed include the following: How do pricing platforms help companies and why are platforms so important? What types of companies or industries benefit most from pricing platforms? H

On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following: Should marketers become specialists with key skill sets or become more generalists? What kind of marketers should recruiters

On the podcast today I am joined by Mark Tovbis from Mutinex and we are going to talk about Marketing Mix Modeling. Some of the questions we discussed include the following: What is marketing mix modelling and how might it have changed from when marketers first came across the idea? What key data sources should I use for my modelling? What are the challenges involved in collect

On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following: What are the specific benefits of using case studies? What are some of the common mistakes marketers make with case studies? How do you choose the right case study to use? What are the key elements