Marketing For Learning®

Nov 14 2024 100 ep. 24 mins 14
Marketing For Learning® Podcast artwork

The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Sinclair and Hannah Waddams, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk

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Ep 106 - The Role Of Internal Comms In Marketing For Learning

Nov 14 2024 39 mins  
When we mutter the phrase "internal comms" to many of our clients, we see them shudder. "Do we have to get them involved? They're always a blocker to our plans!" We've heard it all before... So in this ep, Ash and Han address why internal comms *must* be involved in your marketing for learning initiatives, and how to make the whole thing smoother. Happy listening guys! LINKS: I

Ep 105 - Sunday Surgery With AMICULUM - Doing More With What You Have

Oct 27 2024 43 mins  
Welcome to the 2nd edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. In this session Vesta Charleshouse, Learning Coordinator at AMICULUM (and marketing for learning masterclass alumni!) joins Han to discuss getting

Ep 104 - Making Movements In L&D

Oct 17 2024 10 mins  
Inspired by a chat with Laura Overton at World of Learning, Han is here this week to talk to you about making 'movements' in L&D, alongside your marketing efforts. And it's all about relinquishing control and enabling your people to do it themselves! LINKS: Han's LinkedIn The Influencer Marketing Episode

Ep 103 - Small And Mighty: Why Marketing For Learning Is For All Businesses

Oct 10 2024 15 mins  
Hot off the back of World of Learning, Han is here to set the record straight: Marketing for Learning is for ALL businesses, no matter your size! You have an L&D team? Fab. Now think about marketing. Simples. Links: Han's LinkedIn Our personas ebook

Ep 102 - James Blunt's PR Stunt

Oct 04 2024 17 mins  
James Blunt is a musician who knows how to get attention. In this episode Ash examines why his latest PR stunt is a masterclass in marketing and virality. SHOW NOTES James' video on X Marketing Masterclass info

Ep 101 - Sunday Surgery With Sky: What's In A Name?

Sep 28 2024 63 mins  
Welcome to the first edition of our Sunday Surgery - our brand new feature on the Marketing for Learning pod. These episodes are designed to help real L&Ders tackle their real challenges in a free consultancy session with Ash and Han. In this first session Louise Donnelly, Senior Learning Manager and Stephen Clark, Learning Technologies Manager bring a challenge our gals have

Ep 100 - The Best Of The Marketing For Learning Podcast

Sep 19 2024 37 mins  
WOWZERS. Episode ONE HUNDRED. We can't quite believe we've hit this milestone. So to mark the occasion, Han has handpicked the best bits from all 100 episodes, to share with you today. From campaigns to mindset - this episode covers it all. So grab a glass of fizz! - or a brew if you'd prefer - and share the next 30ish minutes with us as we toast 100 episodes of the Marketing for L

Ep 99 - Market Research Tips For L&D

Sep 13 2024 10 mins  
Coming at you LIVE from LEARNING LIVE 2024... Ash and Han discuss one topic that has come up numerous times during this event: Market Research. No, it's not a sexy topic. But it's critical for your marketing for learning® success. So in this bitesized episode, we tell you how and why research is so important in L&D. LINKS: Our latest ebook Han's LinkedIn Ash's LinkedIn

Ep 98 - The Bandwagon Effect

Sep 06 2024 14 mins  
Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenomenon called 'the bandwagon effect'. Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®. NOTES & LINKS: What is the bandwagon effe

Ep 97 - Every Day Is A School Day: Comparing School And L&D With Sam Goodman

Aug 29 2024 51 mins  
In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that reason he has a super interesting take on engagement at all stages of the learning experience. This episode covers a range of topics, including: Contextualising learning for your audience The power of humility in learning and marketing