Marketing Insights

Oct 18 2024 85 ep. 12 mins 4

Marketing Insights Podcast artwork

Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!

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Beetlejuice Brands

Oct 18 2024 18 mins

After listening to this episode, you’ll walk away with 10 Beetlejuice Branding lessons for building an unforgettable brand, complete with real-world examples. Marketing expert and Marketing Insights host Shanita Akintonde will share tips on how to move your brand from obscurity to one that is instantly recognizable, ways to reinforce your message with consistency, and ideas for k

Bipartisan Brands

Oct 10 2024 9 mins

I know we usually jump straight into marketing tips and insights, but this episode has a bit of a twist. We're talking about something near and dear to all of us in the marketing world—brands and their connection to politics. And with the 2024 Presidential Election right around the corner, it’s the perfect time for host @Professor Shanita Akintonde to unpack this! #BipasrtisanB

Airborne Brands

Apr 10 2024 15 mins

Fly, Fly away!! There’s not a more pleasant way to get away! At least for SOME people. Just ask your favorite Podcast Professor, Shanita Akintonde. This marketing consultant and entrepreneur has a suitcase full of brands that support her travels around the world. 🌎 So grab a boarding pass and find your seat aboard to learn all about them aboard this special edition of Marketin

Mardi Gras Marketing

Mar 06 2024 6 mins

Mardi Gras is a festive occasion rooted in culture, community, and good Creole food. In this special edition of her Marketing Insights podcast series, Marketing Maven Shanita Akintonde invites listeners to grab some beads, bite some beignets, and listen in as she shares innovative ideas from this New Orleans tradition. #MardiGras #MGH #Marketing #McGrawHillMarketing Maven Shanita A

Bad, Bad Brands (as in very, very good)

Feb 14 2024 8 mins

Join @Professor Shanita Akintonde as she explores the lands of Bad, bad (as in very good) brands. The baddest brands in the whole Marketing land (scape). Be sure to Post, Share and Like! #ShanitaSpeaks #BadBrands #EmbraceChange #McGrawHill #MarketingInsights. #Nintendo #Nokia #Patagonia Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of stra

Signed, Sealed, Delivered Brands

Jan 10 2024 10 mins

Get ready to kick down the podcasting door in 2024! It’s your Marketing insights host Professor Shanita Akintonde with another insightful gem. Her January 2024 marketing jamboree is entitled Signed, Sealed, Delivered brands and it’s yours! #ShanitaSpeaks #MarketingInsights #McGrawHill #Brands #Branding Marketing Maven Shanita Akintonde personifies passion and purpose. With over

Bottoms Up Brands

Sep 27 2023 16 mins

Join Marketing Maven Shanita Akintonde as she gives you a ‘peek underneath‘ brands that delve into the undergarment industry. She calls them “Bottoms Up brands.” Throw your hands up and don’t miss another great listen! #CalvinKlein #Hanes #VictoriaSecret #ShanitaSpeaks #BottomsUpBrands Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decade

Doggone Brands

Jul 14 2023 9 mins

Join Marketing Maven Shanita Akintonde as she shares insights about products, goods and services are “Top Dog” amongst the “doggylicious” options out there. So, let’s wag our tails, bark with excitement, and explore the world of pawsome products that are tailor-made for furry pals. After all, every dog deserve the best, and these brands are here to make dog owners’ live

Calling all Cat Lovers!

Jun 26 2023 22 mins

Attention, fabulous feline fanatics! Whether you're a dedicated cat mom, dad, or an all-around cat whisperer, you simply can't miss this chance to join marketing maven Shanita Akintonde on her meowgical journey of sharing top-notch brands that will make your fur baby's heart flutter. Take 10 minutes to learn five ways to spoil your purrfect companion. From grooming goodies to toys

Executive Perspective on Career in Marketing: Interview with Steve Devore, Chief Client Officer at The Mars Agency

May 16 2023 16 mins

Steve is the Chief Client Officer at The Mars Agency, the largest, independently-owned shopper commerce agency in the world. Steve has spent almost 25 years agency side and in 2011, he founded TWINOAKS, a sister agency to Mars, based in Dallas. He has worked with companies including P&G, Pepsico, Coca-Cola, Keurig Dr Pepper, Campbell's, Conagra, and Anheuser Busch. On this epis