Marketing Meets Web3 by Step3

Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider

Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home brewing courses, and a more intimate

Unlock the secrets to crafting genuine connections with your audience as we showcase the seismic shift from passive subscriptions to dynamic memberships in the media landscape. As Nick and I navigate this intriguing transition, we're joined by Francisco Zaffarano, whose sharp analysis for Nieman Lab helps decode the 'membership internet' and its gripping impact on our media consump

Ever been stopped at Costco for a membership check and wondered if there's a better way? Nick and I sure have, and we're cracking open the discussion on Costco's membership verification woes and their reliance on photo ID checks. We're not just griping; we're proposing a modern fix with Web3 technology that could spell the end of awkward confrontations at the checkout. Our chat ven

Discover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and wallet-based rewards take center stage, shaping a new marketing era where personalization reigns supreme, all thanks to Visa's pioneering ef

Embark on a journey through the ever-evolving landscape of NFTs and intellectual property as we dissect the unprecedented spike in NFT-related patent filings this year. Special thanks to Mark from the Dematerialized newsletter for his in-depth analysis that serves as our guide. We illuminate the potential opportunities for creators and the looming shadow of patent trolls. From 'Fid

Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand collaborations, taking cues from giant

Unlock the secrets behind Disney's venture into the blockchain with Disney Pinnacle, as Nick and I explore the enchantment of NFTs meshing with the magic of Mickey and friends. Prepare to be whisked away into a conversation about the implications of Disney's digital collectibles and how their iconic intellectual properties are propelling the company forward in the Web 3 space. Gras

Imagine a world where customers control their digital experiences, shaping the way they interact with brands and businesses. Does it seem like a far-off future? Not according to Toby Rush, CEO and co-founder of Redeem, a Web3 onboarding toolkit. In our conversation, Toby gives us a comprehensive look at customer-owned experiences in Web3 and the transformative power of digital asse

Picture a Members Only jacket, now add a twist of blockchain and sprinkle in some gaming nostalgia—got it? That's just a fraction of the innovation we unpack with our guest Alberto in a journey through the entwining paths of Web 3 marketing and collaborations. We're tearing off the wrapping to reveal how behemoths like ATARI and fashion icons such as Members Only are leveraging N