The Growth-Engine Marketing Podcast

Dec 03 2024 28 ep. 43 mins 1
The Growth-Engine Marketing Podcast artwork

David Hunstone, the Co-founder and CEO of Hub, hosts The Growth Engine, a podcast for senior marketeers and leaders within the media and communications industry. Throughout this series, David will interview marketing industry heavyweights to gain their perspectives on navigating the challenges and maximising the opportunities of marketing for growth, with a particular focus on marketing strategies that have been highly effective and fuelled growth for their organisation.

  Business
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The Growth Engine - Episode 28: The role of marketing in a fintech challenger brand

Dec 03 2024 52 mins  
We’re joined by Conrad Ford, Chief Product & Strategy Officer at Allica Bank, the UK’s fastest-growing fintech firms. Since joining Allica in 2020, Conrad has been pivotal in steering the bank’s strategic direction and it was named the UK’s fastest-growing business of 2024, for the second year running by Deloitte in its Technology Fast 50 Awards. Listen now as he shares his

The Growth Engine - Episode 27: Balancing tactical needs with strategic goals to drive growth

Nov 20 2024 63 mins  
We're joined by Neville Vyas, Head of Marketing EMEA & APAC at Impax Asset Management where he has been instrumental in navigating the company through significant growth phases, particularly in sustainable investing. With over three decades of expertise in asset management, professional services, and FinTech, Neville has shaped strategic marketing strategies across diverse markets,

The Growth Engine - Episode 26: Innovating Life Insurance: How Yulife’s CMO Drives Growth through Gamification and Data

Nov 05 2024 65 mins  
We’re joined by Lauren Berkemeyer, Chief Marketing Officer at YuLife, a tech-driven insurance company that innovatively integrates gamification and behavioural science to promote healthy living and transform financial products for good. At YuLife, Lauren has built a high-performance marketing team from the ground up, fuelling growth through data-driven strategies and creative sto

The Growth Engine - Episode 25: Enhancing brand visibility and client engagement to drive growth

Sep 24 2024 47 mins  
We’re joined by Arlette Lee, Director of Marketing at Aravis Capital. With over fifteen years in the financial services industry, Arlette has spearheaded initiatives at Aravis Capital that have significantly enhanced brand visibility and client engagement - winning them a finalist place for Best Website and Best Video in the Investment Week Marketing & Innovation Awards 2024. Lis

The Growth Engine - Episode 24: Driving growth with a global campaign framework

Sep 10 2024 41 mins  
We’re joined by Alex Leay, Group Head of Wholesale Marketing and Head of UK Marketing at HSBC Asset Management, where she has played a pivotal role in steering the marketing strategies across a global landscape. Listen now as we discuss how Alex has transformed marketing perceptions within HSBC, her strategies for aligning global marketing campaigns with local market needs, and h

The Growth Engine - Episode 23: Driving brand growth in highly competitive markets

Aug 28 2024 48 mins  
In this episode of The Growth Engine, David is joined by Rick Cannon, the Marketing Director for EMEA Campaigns at AllianceBernstein. Known for his expertise in digital-first campaigns and strategic capability development, Rick has a proven track record of driving brand growth and innovation in highly competitive markets.

The Growth Engine - Episode 22: The innovative use of technology in marketing to enable sales and drive growth

Aug 13 2024 34 mins  
We’re joined by Deon Pillay, Head of Marketing Technology, Enablement, and Governance at Legal & General Investment Management. Deon brings over a decade of experience at LGIM, where he has played a pivotal role in transforming marketing strategies through innovative technology and robust governance frameworks. Join us as Deon shares insights into how marketing technology can ena

The Growth Engine - Episode 21: The evolving roles of CMO’s in driving growth

Jul 30 2024 42 mins  
We’re joined by Mark Evans, the former MD, Marketing & Digital of Direct Line Group, who led its transformation by redefining the brand through iconic campaigns, elevating the company’s market position and achieving multiple IPA Effectiveness Gold Awards. Mark now continues to shape the marketing landscape through his involvement with The Marketing Society, his advisory roles a

The Growth Engine - Episode 20: The role of data in shaping customer engagement strategies and driving growth

Jun 12 2024 57 mins  
We’re joined by Brian Stewart, Global Head of Customer Insight, Web Experience & Analytics at AXA Investment Managers. With over twenty years of experience, Brian specialises in the effective use of market research tools, technologies and data insight to improve the client experience within asset management firms. Listen now to understand the approach he has championed at AXA inv

The Growth Engine - Episode 19: Driving growth with a differentiated marketing strategy and customer-centricity

May 30 2024 29 mins  
We’re joined by Claire Oldstein, Group Customer and Marketing Director at Wesleyan, and Eve Clowes, Head of Customer Acquisition & Management. Claire's strategic prowess and Eve's innovative marketing methodologies have been instrumental in steering Wesleyan through a digital and strategic metamorphosis, positioning it as a beacon of customer-centricity and brand excellence in th