Merchant Sales Podcast

Mar 06 2025 500 ep. 34 mins 172
Merchant Sales Podcast artwork

A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.

  Business
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AI and the Future of Payments

Mar 06 2025 26 mins  
How will AI reshape the payments industry? This week, James Shepherd explores the role of artificial intelligence in payments, featuring a groundbreaking conversation—including the first-ever AI agent interview on the podcast! He sits down with Vlad Sadovskiy, CEO of Netevia, to discuss AI's impact on ISOs, ISVs, and merchants. Then, Patti Murphy breaks down the latest on the Cre

Breaking into the Gym Industry with Payments & Software | Live Event Replay

Feb 28 2025 37 mins  
The fitness industry is growing, and with it comes new opportunities for sales agents and gym owners alike. If you missed our live event, you can now watch the replay and discover how Full Stack Payments and GymDesk are transforming gym management with seamless payment solutions. In this session, we covered: • Why fitness is one of the best industries for building long-term, hi

ISVs and Payments – Risk or Opportunity?

Feb 21 2025 31 mins  
Independent Software Vendors (ISVs) are reshaping the payments landscape, but do they pose a threat or a massive opportunity? This week, James Shepherd sits down with Caleb Avery, CEO of Tilled, to discuss the evolving role of ISVs in payments, the challenges they face, and how to capitalize on the opportunities they present. Then, Patti Murphy breaks down the latest developments i

Simplifying Payments – Trends and Future Outlook

Feb 14 2025 44 mins  
Why is payment processing so complex, and will it ever get simpler? This week, James Shepherd interviews UK-based payments expert Simon Kemp to explore the challenges and future of payment simplification. They discuss industry trends, the impact of verticalization, and whether complexity is here to stay. Then, Patti Murphy dives into Elon Musk’s latest venture—X Money. Could it

Building Residuals with Medical Payments & Software | Live Event Recap

Feb 07 2025 58 mins  
Tune in to this recap of our webinar to learn how to build massive residuals in the Healthcare Payments industry. I am joined by Jon Shirey (CEO, Full Stack Payments), Mark Dunn (Owner, Field Guide & Co-owner, TSI), and Brian Wasserman (President & CEO, TSI) to discuss their new partnership and share strategies for targeting medical merchants, scheduling demos, and adding large acc

Unpacking Interchange: Hidden Costs and Pricing Strategies

Jan 31 2025 30 mins  
In this episode, James Shepherd sits down with payments expert Kyle Morgan to break down the complexities of interchange and uncover the latest pricing tactics used to increase margins. From hidden fees to interchange padding and optimization, this discussion sheds light on how processing costs are structured and what ISOs and agents need to know. Whether you’re new to interchang

Selling Gun Shop POS / Payments | Live Event Recap

Jan 24 2025 42 mins  
In this live event, we hosted special guests Jury Balta, CEO of Defender POS, the leading provider of Gun Shop POS Solutions, and Jon Shirey, CEO of Full Stack Payments. We dove into the unique challenges facing gun shops, including compliance with laws, the high-risk payment processing designation, omni-channel solutions, and more. During the event, Jon shared how viewers could d

Leadership Lessons from the Frontlines of Merchant Sales

Jan 17 2025 35 mins  
In this episode, James Shepherd interviews Robert Finnila, who shares his journey from starting strong in payment processing sales to recruiting and managing a team. Gain practical insights from someone who’s been on the front lines and transitioned into leadership in the merchant services industry. Stay tuned for Rich Norton’s sales tips and Patti Murphy’s update on fraud co

Winning ISV and eCommerce Deals in Payments

Jan 10 2025 39 mins  
James Shepherd interviews Ben Griefer, COO of Maverick, to explore how ISOs can collaborate with upstream partners to secure ISV and eCommerce platform deals. Whether you’re a tech company or an ISO, learn strategies to succeed in the integrated payments space. Stay tuned for Rich Norton’s sales tips and Patti Murphy’s insights on holiday spending and its impact on margins an

Innovating Acquiring: Insights and Industry Trends

Jan 03 2025 41 mins  
In this episode, James Shepherd interviews AW, co-founder of Silverflow and a former Adyen leader, to discuss innovations reshaping the acquiring space and lessons from the success of companies like Square and Stripe. Gain valuable industry insights into payment trends and challenges. Stick around for Rich Norton's actionable sales tips and Patti Murphy's analysis of Visa's respons