Music Marketing Manifesto Podcast

Sep 25 2024 62 ep. 70 mins 48
Music Marketing Manifesto Podcast artwork

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

  Music  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


How I Turned $1,800 into $40K in Ticket Sales with Facebook Ads: A Step-by-Step Breakdown

Sep 25 2024 63 mins  
In this episode, I’m sharing the story of how I turned approximately $1,800 in Facebook ad spend into over $40,000 in ticket sales in a town of just over 8,000 people. Over the years, I’ve fine-tuned a strategy that consistently delivers results, especially in smaller cities and towns, whether you're promoting a tour, festival, concert or other live event. Join me as I break do

Music Memberships: Future-Proofing Your Music Sales Strategy

Mar 11 2024 53 mins  
As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand growth through streaming with the potential for reduced sales revenue. Streaming has become a dominant force in music consumption, and while it plays a crucial role in brand development, it can also cannibalize traditional sales. Whi

AI Workflows - Integrating AI Into Your Music Marketing Campaigns

Oct 13 2023 90 mins  
In the latest episode of the Music Marketing Manifesto Podcast, we deep dive into the world of "AI Workflows". I'll break down how AI can help you attract more fans and generate more revenue. This means less burnout and more time for what you truly love: making music.We'll also be joined by a very special surprise guest, and together we'll answer all of your burning questions about

Rethinking AI - Six Months after ChatGPT Changed the World

Jun 20 2023 71 mins  
Rewind to six months ago, the Music Marketing Manifesto podcast was among the very first music industry podcasts to discuss the release of ChatGPT and the looming AI revolution. Fast forward to the present, AI is not just a buzzword - it's a seismic shift that's ignited a veritable arms race in technology.AI tools such as ChatGPT 4, Midjourney, Runway's Gen 2, Stable Diffusion, and

$50,000 Annually in Music Sales with Free For Shipping & Handling Funnels

Apr 18 2023 84 mins  
At the heart of Music Marketing Manifesto lies the concept of a "Deep Sale Funnel." This approach aims to attract subscribers, form relationships with them, convert them into fans, and ultimately, into music buyers. This approach works and it works well. But it's not the only type of funnel out there! Another notable approach is the Free For Shipping & Handling Funnel. This met

AI, ChatGPT, and the Future of Music

Jan 11 2023 86 mins  
ChatGPT has made enormous waves since its release to the public approximately six weeks ago. In this episode, we'll dive deep into what ChatGPT, and AI in general, might mean for the future of music and how it can help your music marketing right now.

The #1 Blues Album in America Using MMM

Sep 05 2022 73 mins  
In the latest episode of the Music Marketing Manifesto Podcast we conclude our "Album Release Series" with Josh Solomon from the Empty Pockets. Over the last few months Josh has been walking us through the release of their brand new album Outside Spectrum, and sharing the details of their marketing and promotion campaigns throughout the process. Well, their album just came out and

Does Radio Still Make Sense?

Aug 23 2022 94 mins  
In Episode #55 of the Music Marketing Manifesto Podcast we discuss radio and whether or not it still makes to invest in radio promotion as an independent musician. This episode is yet another in the "album release" series with Josh Solomon from the Empty Pockets.

Making and Marketing Beats – Not Just for Hip Hop Artists Anymore

Jun 14 2022 64 mins  
The making and marketing of beats through platforms like BeatStars has been driving the Hip Hop world for a few years now. But the saturation of these market places has forced many producers to turn to more advanced funnel strategies to attract artists and sell their beats. Moreover, the evolution of the beat making space has opened up opportunities for NON HIP HOP ARTISTS that ar

How to Create and Promote a Spotify Pre-Save Campaign

May 17 2022 73 mins  
In episode #53 of the Music Marketing Manifesto Podcast Josh Solomon from the Empty Pockets joins us once again as part of our "Album Release Blueprint" series. In this episode Josh walks you through the process of CREATING and PROMOTING a Spotify Pre-Save campaign.