EA’s Game Plan: Launches, AI, & the Strategic Approach
Oct 04 2024
63 mins
“AAA is not in crisis; it is in a moment of change.” In this episode, Kate Kellogg, the COO of EA Studios, joins our host, Alexandra Takei, Director at Ruckus Games, to discuss game launches, EA's strategic approach, and how EA staffs and organizes itself to win. We discuss the challenge of aligning development resources with performance expectations and delve into EA's strateg